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2010 Google Toolbar PageRank Update : PageRank Bunny

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2010 Google Toolbar PageRank Update : PageRank Bunny

Did the Google PageRank Bunny visit your site over this past weekend to drop off a basket of juicy Google [Toolbar] PageRank goodness? Or did he raid your fridge and hop away with some of your site’s PageRank?

Over the weekend the first Google ‘Toolbar’ PageRank update of 2010 occurred which left some site owners quite happy, some a bit bewildered and did not affect many. Now, we should all be reminded that ‘Toolbar’ PageRank is different than Google PageRank because the PageRank displayed in the toolbar is not 100% reflective of the way Google judges the value of a website. A site without PageRank can still rank well in the Google index. A Site with a PageRank 2 can outrank a PageRank 8. Sometimes, Google will taketh PageRank away, but that will not result in your site ranking lower or less traffic.

It’s just one of many metrics that Google may use, and they seem to have a lot of fun sharing this Toolbar PageRank ‘snapshot’ with webmasters and bloggers, as a rise and drop in PageRank can lead to many new decisions by publishers and moreso, lead them to the temptation of monetizing that PageRank with paid links … a BIG NO NO according to Google Webmaster Guidelines.

So, that being said … I still know that PageRank is the center of the Google universe according to many webmasters and publishers AND although it’s just a “little green bar” … I’d like to know .. How did the 2010 Google PageRank Update affect your website?

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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