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SEJ Wrap-Up: Google Makes Major AdWords Adjustments & Digital Marketing Tips for Millennials

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Meg Cabrera
Meg Cabrera SEJ STAFF
SEJ Wrap-Up: Google Makes Major AdWords Adjustments & Digital Marketing Tips for Millennials

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

How Millennials can Master Digital Marketing

Digital Marketing for Millennials | Search Engine Journal

The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race. But there’s something missing from this conversation, says VIP contributor Neil Patel.

How should millennials do digital marketing? How should they view their own role in the marketing adventure? Millennials are not merely a marketing demographic. They are marketers, too, says Patel.

How should Millennials view their role and master the craft of digital marketing? Patel answers it with six statements in this week’s top post.

How to Create a Galaxy of Content Through Repurposing

Google Adjust Impact of Ad Rank Formats

google adwords ad formats

Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy. With this new policy, the impact of ad formats in the ad rank formula has been changed, and Google is now able to provide an estimate of an ad’s visibility in the search results pages.

Going forward, the visibility of an ad is dependent on ad position and ad formats. This means ads with higher positions will be able to display more ad extensions than ads in lower positions. Ads which do not make the top position will no longer be able to display more ad formats than the than those ads above them.

Learn more about how this change will affect advertisers in this week’s top news post.

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

  1. How Millennials Can Master Digital Marketing, by Neil Patel
  2. Google Adjust the Impact of Ad Rank Formats, by Matt Southern
  3. Optimize Your Site Navigation Using These 4 Steps, by Stoney G deGeyter
  4. 23 Brands With Awesome Instagram Videos, by Anna Crowe
  5. Google PageRank Officially Shuts Its Doors to the Public, by Matt Southern
  6. Why The Twitter Timeline Change is Good For Brands, by Anna Crowe
  7. Google AdWords Sees Green With Updated Ad Tag Colors, by Matt Southern
  8. #AskAnSEO: Jenny Halasz Answers Questions on SEO Measurement, by Jenny Halasz
  9. Casey Markee on How BLE Beacons Will Affect Search #MarketingNerds, by Aki Libo-on
  10. Google’s New Search Card Will Help Track Your Online Orders, by Matt Southern

Ask an SEO

Download This Week’s Episode of Marketing Nerds

In this week’s episode of Marketing Nerds, Brent Csutoras is joined by James Loomstein, managing partner at Rogue Marketing, to talk about marketing automation. Together, they dive into the difference between automation and personalization, when automation works and when it might not be the best choice, some automation tools, and more.

Listen to the full episode, or download the MP3 here.

Subscribe to Marketing Nerds: iTunes | Android | RSS

Image Credits 

Featured Image: Image by Paulo Bobita
In-post Photo #1: FirmBee/Pixabay.com
In-post Photo #2: Image by Paulo Bobita 
In-post Photo #3: EKS via Shutterstock enhanced by Matt Southern
In-post Photo #4: Image by Paulo Bobita

 

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Meg Cabrera

Meg Cabrera

Sales Operations Analyst at Search Engine Journal

Meg is part of SEJ's team based in Manila, Philippines. She is responsible for managing sales operations, order fulfillment, and ... [Read full bio]

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