Last September, SEJ introduced Marketing Nerds, a weekly podcast that discusses everything from SEO to social media and entrepreneurship. The podcast was created because SEJ’s audience wanted to listen to the advice that the SEJ community provides. And, who can blame them?
For anyone who has enjoyed listening to their favorite show, whether it’s Serial, WTF with Marc Maron, or The BS Report, you already understand the convenience of podcasts. You can listen to them while commuting to work, when working out, cooking dinner, or during a break from work. In short, you can listen to a podcast whenever, where ever you want to.
As for marketers, podcasting has some major potential to reach new audiences and advertise your products or services. Consider the following:
- 17 percent of US adults had listened to a podcast during the month leading up to annual survey in 2014. That was a 9 percent increase from 2008. (Source)
- In 2013, Apple surpassed 1 billion podcast subscriptions. (Source)
- 1 in 4 podcast listeners plug their smartphone or MP3 player into their car audio system. (Source)
- By 2025, 50 percent of cars will have Internet connectivity. (Source)
- As of 2014, 58 percent of Americans own a smartphone. (Source)
- 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compared to only 6 percent positive sentiment expressed for the advertising approaches of television or commercial radio. (Source)
- Only 3 percent of marketers are currently using podcasting in their social media marketing strategy. However, 32 percent have a desire to learn how to use podcasting in their marketing efforts and 23 percent have plans to increase their podcasting activities in 2013. (Source)
In other words, it may be worth your time to investigate whether or not a podcast can improve your marketing efforts.
Besides using podcasting as a marketing tool, what can you me fellow marketers learn from podcasts? On top of Marketing Nerds, here are fifteen other informative marketing podcasts – in no particular order – that every marketer, small business owner, and entrepreneur should follow.
This weekly podcast is hosted by Joe Pulizzi (founder of the Content Marketing Institute) and Robert Rose (Chief Strategy Officer for the Content Marketing Institute ). The hour-long podcast features Joe and Robert discussing the latest news impacting the industry, a one-minute rant, and past example of an amazing piece of content marketing. Joe and Robert also take questions from their audience by using the #ThisOldMarketing hashtag on Twitter. This Old Marketing Podcast is consistently rated as one of the top marketing podcasts on iTunes.
Ryan Hanley launched his content marketing blog on 2009 to share his real-world marketing knowledge in the insurance industry, which has now grown to include this powerful podcast. Every week Ryan shares the secrets of increasing your online visibility, telling your brand’s story and achieving success through content marketing, social media, and podcasting. Ryan also conducts interviews influential guests like Jay Baer, Mark Schaefer, Chris Brogan, Gini Dietrich, and Marcus Sheridan. You can subscribe on either iTunes or Stitcher.
Fully titled “Social Pros Podcast: Real People Doing Real Work in Social Media,” this weekly podcast features two of the industry’s leading thought leaders Jay Baer (Convince and Convert) and Jeff Rohrs (Salesforce). The podcast contains insights from a leading social media strategist and highlights the work people are doing for real-word companies – a recent episode featured Natanya Anderson (Global Director of Social Media, CRM, and Customer Service at Whole Foods) on how the company uses social media to address customer needs. One of the more unique features of this podcast is the Social Media Stat of the Week, which is either debunked or verified by Jay.
Hosted by John Jantsch, the Duct Tape Marketing Podcast has been going strong since 2009. It’s a weekly podcast that shares advice and interviews with some of the biggest names in marketing and startups. Guests have included Guy Kawasaki, Neil Patel, Ann Handley, John Lee Dumas, and Pat Flynn. A more recent episode featured Ted Wright, CEO of word of mouth marketing firm Fizz, where the definition, origins, and best practices of word-of-mouth marketing were discussed.
Brian Clark’s Copyblogger is one of the best resources for anyone wanting to learn how to compose engaging content and copy. The Copyblogger brand has now expanded to include this digital marketing podcast network. The network includes:
- Confessions of a Pink-Haired Marketer – Content Marketing from Sonia Simone.
- Editor-in-Chief – Stefanie Flaxman shares tips to help make you a stronger writer.
- Hack the Entrepreneur – Jon Nastor provides advice and strategies for aspiring entrepreneurs.
- Hit Publish – A great podcast for beginning online marketers with Pamela Wilson
- The Lede – Jerod Morris and Demian Farnworth answer questions regarding content marketing, email marketing and copywriting.
- The Mainframe – Chris Garrett and Tony Clark discuss the technology you need to use for effective content marketing.
- New Rainmaker – Brian Clark and Robert Bruce assist you with starting your own digital platform for marketing and sales.
- No Sidebar – Brian Gardner helps you remove the obstacles from starting your own business.
- Rough Draft – Writing advice from Demian Farnworth.
- Search and Deploy – SEJ founder Loren Baker shares the latest insights in SEO.
Mitch Joel is the president of the digital marketing agency Twist Image and is considered a visionary in the industry. He’s also the author of the book and blog Six Pixels of Separation, as well as the host of the podcast of the same name. Every week Mitch and his guests share digital marketing essentials and what to keep an eye on the future.
Hosted by John J. Wall (Vice President of Marketing at EventHero) and Christopher Penn (co-founder of PodCamp) this weekly podcast covers classic and new marketing aspects. The program also features special guests, such as HubSpot’s CMO Mike Volpe who discussed inbound and outbound growth. This is a great listen for seasoned marketers. And, if you’re curious about the name of the show, it’s because it’s recorded at a coffee shop just outside of Boston.
Hosted by Mark Schaefer (author of Social Media Explained and founder of Schaefer Marketing Solutions) and Tom Webster (Vice President, Strategy and Marketing of Edison Research), The Marketing Companion is an informative and entertaining show that is published twice a month. Mark and Tom answer important questions, such as what determines the success of your marketing program, to covering controversial industry topics like ad blocking and banning social media in the workplace.
Social Media Examiner doesn’t have just one podcast, it has two powerful shows for all of your business and marketing needs. The Social Media Examiner Show is a 10-minute daily show that provides quick and effective social media tips to help market your business. The second show, the Social Media Marketing Podcast, is a 45-minute show that is published weekly. This podcast shares successful examples of marketing, new marketing strategies, and interviews with leading social media marketing experts.
Hosted by Bob Knorpp, who is also the founder of the Cool Beans Bean and host of the Ad Age Outlook podcast, this is an award-winning program that covers the latest industry news, as well advertising, marketing, and public relations perspectives through a weekly roundtable discussion. One of the most recent episodes featured Tedd Aurelius, Saul Colt, and Peter Corbett who discussed Google Fiber, social media BlackOps and the boundaries for religious advertising.
After helping his family liquor store grow to a $60 million business, thanks to WineLibrary.com, Gary Vaynerchuk began to share his business knowledge on Wine Library TV. In 2009 Gary and his brother launched the strategic creative agency VaynerMedia. With the The #AskGaryVee Show, he answers questions regarding social media, marketing, and entrepreneurship on an almost daily basis. You can ask a question at #AskGaryVee on Twitter. While the show is primarily intended for video use, it is transcribed for podcasts.
Hosted by Chris Burres (owner of E-Webstyle and formerly SES Research) and Charles Lewis (Internet Marketing Specialist at E-Webstyle), this podcast is one of the most popular internet marketing podcasts on iTunes. The hosts answer questions ranging from what content is the most valuable, how to use relevant links to avoid Google penalties, why you should use email marketing, and what the most promising online marketing strategies are going to be in the coming year.
The Harvard Business Review is an incredible resource for marketers, managers, and business owners. With this weekly podcast, however, you can take those key findings found in the publication and listen to them wherever you go. The podcasts include interviews and discussions with leading thought leaders who provide insights and advice in their respective fields. Recent episodes include Set Habits You’ll Actually Keep, Goldie Hawn on Female Leadership, and Be Less Reactive and More Proactive.
In 2001 Marcus Sheridan founded River Pools and Spas, which lead him to become a HubSpot Partner and author the Sales Lion blog. His Mad Marketing podcast is an extension of his blog where Marcus dishes out some top-notch advice on marketing from questions that were asked of him. Without many interviews, Marcus discusses everything, including SEO Tips, selfie sticks, getting sued for content marketing, how to motivate employees, family, and the secrets of content marketing.
Hosted and produced by Kerry O’Shea Gorgone, an instructional design manager and enterprise trainer at MarketingProfs, the Marketing Smarts podcast is a weekly podcast that features in-depth interviews with leading marketers who share their success with real-world marketing. Recent episodes have included Guy Kawasaki discussing the Art of Social Media and How Happy Employees Make for Better Marketing with author Chris Reimer.
That was our list of fifteen amazing marketing podcasts that you should listen to. Is there a marketing podcast you’re a fan that we left out? If so, please let us know in the comments section.
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