15 Advanced Ways to Promote a Blog Post on #SocialMedia

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Advanced Ways to Promote a Blog Post on Social Media | SEJ

Multiple studies have proven that blogging is a great way to promote a business. Here are two convincing findings:

  • Companies that blog have 80% more new visits
  • Businesses with over 200 total blog posts got 6 times more traffic than those with under 20 blog posts

There are various ways for blog posts to acquire those new visits, including:

  • Organic Search
  • Email
  • RSS
  • Referral links
  • Direct (and more)

An additional source of traffic is social media, and most people who write a blog post will share it on their social media channels. That’s the basic first step for promoting a blog post on social media. Some even take it another step by sharing the post multiple times on social media.

Another method is to adding sharing buttons on your individual posts encouraging readers to share the posts.

But those are the basics.

If you’re looking to get more out of your blog posts through social media promoting then the following should help. Here is a list of advanced ways to promote your blog posts on social media.

1. Mention Those Mentioned, Cited, and Included in the Post

Let’s start out with a step that is super simple when done appropriately.

There is a type of post called the ego bait post. This would be when you, say, create a list of tools for something like the 25 Top Social Media Tools For Marketers. In that post you’ll have 25 tools listed and when you share the post on social media, you’d want to mention those tools.

If you’re tweeting the post, you’ll only be able to mention about 2-4 of the tools in each tweet, but you can re-share the post to make sure to include all those mentioned.

When I do this I’ll use this format (or something similar):

25 Top Social Media Tools For Marketers (link) incl. @Tool1 @Tool2 @Tool3

But you can use this strategy with more than just list posts. If you mention a person, brand or whatever you can use this strategy.

The goal is to bring the post to the person’s attention and get them to re-share the post. What I find is they’ll often take the time to skim through your post. If it looks interesting they’ll read the part that mentions them. If that’s good they’ll read the rest and re-share the post.

NOTE: It is easy to abuse this strategy. If you take it too far, say, sharing the same post and mentioning the same person every day for two weeks you’ll get some backlash. Or if all you ever write are these types of posts, you might catch some flack.

2. Piggyback Popular Blog Posts, Pages, Tools with Your Related Blog Post

The idea here is to find something like a blog post, tool, or something that’s become popular today and use it to help bring attention to one of your posts. One example would be taking a popular blog post that someone has written and finding a place the author shared it on social media, re-sharing it and adding your own post with the message:

@JohnSmith and I had exact opposite ideas on this topic. Here is his and here is mine. What do you think?

But you can do this with popular tools like what Rand did to promote a page above. You can do it with a post by mentioning what the tool does and then using it for your own case study in a blog post.

3. Create Charts for Posts (Whenever Possible)

 

There is something about data that people love. Articles with digits in the titles are 175% more likely to be shared.

Anytime you can create posts that include stats, studies, and surveys of some kind you’re going to increase the odds of your post getting more traffic.

With social media, you can take this love of digits a step further by combining it with the power of charts or graphs.

People will leave social media to view your post, but they don’t always want to. They often would like the TL;DR version right there in their social media feed.

You can satisfy that demand by sharing a chart of data from your post right on your social channel. You could create multiple charts and share them in a series of posts. Then at the end share one final item that links to the full post.

Not everyone will click through to see the full post, but some will. The benefit is that by sharing the charts right on social media you’ll be providing more value with your profile, which will lead to more followers and more people to click through to your blog posts in the future.

4. Co-Author Posts

There are different ways to go about this strategy. The goal, though, is to widen your reach on social media.

Let’s say you have 10,000 followers. Obviously not all will see the post every time you share it, but that’s 10,000 potential sets of eyeballs.

If you partner with someone who has another 10,000 followers, you’ll double those potential eyeballs. Yes, some will probably be crossover, but that’s the strategy.

You can co-create a post by doing all the work yourself and seeing if someone will share the credit and help you promote it. You can reach out to someone and see if they’d like to discuss an outline and you could do the writing.

Or maybe you have a pretty good following and you could find someone who is ambitious and looking for a larger audience and maybe they would be interested in co-authoring a post by doing the majority of the work in exchange for exposure to your audience.

5. Retweet Everyone That Shares Your Post

Here’s a simple one, but one that will get you some goodwill with your followers and with potential followers.

Let’s say you’ve done some of the other items on this list and you’ve built a following. Someone clicks through to read your post and they love it and share it.

Monitor that activity in your mentions or by searching for your URL and when you see that someone has shared your post, re-tweet or re-share their update. It’s kind of a way to promote yourself without really promoting yourself.

Just be on the lookout for spambots.

6. Turn Your Title into a Question

This one is simple, but it can really be effect.

By asking a question, you make a potential reader wonder if they’re missing out on something. That’s a big reason why people take action in life. People don’t want to feel like we’re missing out.

Let’s say you’re title is:

How To Unclog Your Kitchen Drain In 5 Seconds

That could be a great post and that’s a good title, but if you share and re-share it on social media it can get worn out and you might get better response with a question like:

Do you know how to unclog your drain in 5 seconds? Here’s the secret.

There are a number of variations for turning titles into questions. You can get creative and even put the link in the middle of the update:

Do you know how long it takes to (link) unclog a drain?

7. Ask for Participation

Now we’re taking the previous point, asking a question, to a new level where you want to get some interaction on social media. With the previous point, you’re looking to get people enticed to click the link to your post.

But with this one you are looking for an answer.

Here is an example:

You can do it this way and get the interaction on social media or you could use it with your post.

Let’s say you create a post with your vote or opinion. You ask them the question like the example above and then at the end link to your post with something like, Here’s what I think.

Or, you could combine a few of the tactics from this list and just do the question at first then come back to it and add on a new update where you write about the feedback you got from followers and some additional research on your part. It could lead to creating better posts; posts that are more likely to do well.

You can ask a question every day. Then you take the question that gets the most interaction each week and write a post on that. You already know that people are interested in content on that topic.

8. Share a Few Stats from the Post

Instead of sharing the title of the post or a question you can skip right to the intriguing stat included in the post. The item shared in an earlier point above showed that people like digits in social media posts.

Sometimes you can cut right to the point and share a juicy stat on social media. Then you can link to your post with, More: (link).

That’s a simple call-to-action that will get people enticed especially if your stat is really good. People will want to know more. They’ll want to know what that stat means and how they should react.

You can do this with a post that is a collection of stats like: 101 Essential Stats For Search Marketers

But you can also do it with a number of different posts. Let’s say you’re writing about a tool or a strategy and you cite a stat from a study. You can use that stat to lead into the post from social media.

9. Share a Quote from the Post

Building on the last point is the idea that you can share a quote from a post. Now, it could be a quote that you’re using in the post or it could be a little snippet from the post that you wrote and that you’re now quoting to kind of make it stand out more on social media.

Sometimes you can’t beat a good quote that will get people wondering what the post could possibly be about. It can usually be way more enticing than the title and even a question you can come up with.

This could also be a good push to start using quotes more in posts. You can write a post and then email a few of your contacts asking them for their quote on the topic. You can then include the quote in your post (with their permission). And when they share really good quotes you can share the post on social media to lead in to the post.

And to take it another step you can mention the person when you share the quote so they are enticed to re-share it with their followers.

10. Create a Meme

Sometimes you need to spice up your social media stream with some funny or even outrageous items. I liked this one as a recent example:

 

The next step here would have been to link to a blog post about the full context of the image. If you had been following the news you would have known, but maybe Bleacher Report could come back and add-on the full story later.

Memes are tricky to get right, but if you start doing them once in a while to promote your posts on social media you’ll get the hang of it.

The formula for this one was to find an ugly image and connect it to the nostalgia of the now 25-year old movie. If you’re going to do throwback memes go back about 20-30 years. That seems to be the magic timeline that people get nostalgic over.

11. Re-Share the Post When a Related News Item Comes Out

Sometimes you’ll write a post before the perfect time.

It’s like the person that invented the smartphone or PDA back in the late ‘80s or whatever. It wasn’t the right time. It wasn’t the right set of circumstances for it to take off.

But with blogging you can benefit when a topic you’ve written about in the past starts to gain some traction. You can piggyback on the news and re-share the old post.

The post could be from years ago or it could be from earlier in the day. It depends on your industry, but don’t be afraid to re-share posts when the topic it discusses becomes popular or sees a sudden surge of interest.

12. Direct Message (Or Email) People Included in the Post

Every once in a while I’ll get a direct message or an email from someone who has mentioned me or my company in a post. Sometimes it can feel like spam, but if the post is pretty straightforward and simple I’ll click through and see what it’s all about.

If the post is done well I’ll often share that post with my followers. It kind of gives me the opportunity to promote myself without really promoting myself.

In some of these direct messages the person will ask me to check out the post and to share the post. It’s not a special request. They simply ask and just that little ask will get me to take action.

13. Promote the Comment Discussion

Sometimes a post will instigate an interesting discussion in the comments. Even if it doesn’t happen on your own blog, it could happen when you do a guest post.

After sharing that post over and over in different ways with the title, with a question, with a stat and others it can get tired.

But the comments discussion can add more interest that you can promote. So if something valuable is taking place in the comments go ahead and link to that post by with a lead-in like:

There is great discussion happening around my recent post on social media (link). See what people are saying and sharing.

14. Pre-Promote the Post (Share Snippets Before You Publish)

This is one I see every once in a while on social media and I’m starting to think it’s a really good idea. And it’s not like the strategy hasn’t been used in other mediums and industries.

For example, you have the movie industry that is all about lead-up to the actual release of the movie. Before that you get trailers and promos for weeks and sometimes months.

Retailers do it as well by sharing photos and videos of new products before they are actually released.

It builds anticipation and gets people coming back to your social feed to check for the update, and when you do share the update you know those people are going to click to check out the post.

You can share various pieces of content from the upcoming post. You could share a stat or share a quote. You could create an image and share some of it with the promise that you’ll have much more and additional context in a few days when you publish the post.

You’ll have to practice patience. It’s difficult to hold off on publishing a post once you finish writing it, but hold off. Schedule it for the following week and create and schedule some social media updates where you give some previews to pre-promote the post.

15. Use an Old (Popular Post) to Help Promote a New Post

Finally, you can kind of piggyback on your old, popular posts to help promote new posts.

Let’s say you’ve written a post that did really well on a set of important stats for last year. You can bet that the same type of post for the next year will do well.

But you can jump on that previous post and say something like:

If you liked last year’s posts then you’ll love this year’s. Lots more info that should be helpful (link)

You could even do it when a popular post is more recent, say from a previous week. You could mention that previous post and take another angle on the topic or provide more info on the topic.

Conclusion

It’s good to cover the basics when you’re sharing your blog posts on social media. You can use tools to automatically have a post shared on all your social channels as soon as a post is published. I use Jetpack on WordPress.

You can also schedule posts with tools like Buffer, which I use to schedule a few posts each day. I use Buffer and sit down once a week and schedule posts to share throughout the week. Then I supplement in other sharing and updating, but using Buffer ensures I don’t forget any days for sharing new and archived posts.

But once you have those basics and others covered it’s time to move on to more advanced methods.

You’ve probably read that social media interaction and traffic to your blog posts can be pretty low. And that is true, especially if you’re doing the bare minimum. But, if you use the strategies above and commit to them you’ll start to see better results.

Those are my ideas. Now I’d love to hear your thoughts and any tips you have that would make for additional advanced tips for promoting blog posts on social media.

 

Featured Image: Twin Design/Shutterstock.com

 

Dayne Shuda

Dayne Shuda

Dayne Shuda is the Founder of Ghost Blog Writers, a blogging service for businesses.
Dayne Shuda
Dayne Shuda

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  • R.Rogerson

    [Bet this gets moderated :D]

    Those are some good tips … but I’m not convinced they really total 15.

    Most of them are variants of the same 3 things;
    1) Create a social post about your blog post (items: 3, 6, 7, 8, 9, 10, 13)
    2) “call in a name” (@/+/email) someone in your post (items: 1, 12)
    3) Re-social post a social post (items: 2, 5, 11)
    Just roughly grouping them … that’s 12 out of the 15 boiled down to 3 core methods.
    (4, 14 and 15 are singular/unique)

    1) Create a social post about your blog post.
    Instead of just creating a straight (and boring) social post of your recent article,
    why not try;
    a) making the title a question
    b) making the title a request for information/feedback
    c) make the title include a “name” (industry/brand/product/profile etc.)
    d) adding an interesting/amusing image (meme, chart, funny scene etc.)

    2) Call in a “name” when you create your social post.
    If you’ve written something about/from/by an individual/company/brand, then include them in your post. Alternatively, drop them an email, or even comment on their latest social posts and point out your social post (or blog piece) to them.

    3) Re-Social Post things.
    If your social post gets traction, you can create a new social post pointing to the action on your original post.
    If others share your post, you can share their shares to draw attention to the activity (this works across social platforms too!).
    If you see a popular social name post something related to your latest blog piece, you can share their social post, and add in a link to your blog piece too.

    They’re all good ideas/methods – but not really 15 separate ideas (just 5 good ideas with variants :D).

    How about some alternatives?

    Invite readers to post on your behalf.
    Yes, including “share” buttons are standard … but including multiple shares, for specific features (such as quotes, images etc.).
    Such little things reduce the friction (easier for them to do – 1 click vs open platform, copy and paste, type their own bit, hit submit). You can also inspire them to take an action they may not have considered before (most people don’t read and think “that would be a good line to share” … do the work for them and see what happens).

    Ask for the share.
    You’d be amazed at the difference a polite prompt to share a blog page can make.
    Try including a little request right next to your preferred social platforms at the very end of your post (above the author-bio and comments).
    People are still “involved” in your content, and a request is more likely to be positively received and even acted upon.

    Post the bits that didn’t make it.
    Sometimes we edit things out, or decide a line, paragraph or concept simply doesn’t quite fit.
    Rather than wasting these and seeing them disappear forever, why not use them as lead-ins for your piece? Rather than boring your readers with duplicate social and blog lead-ins, give them something “extra” as a boon.

    Challenge.
    Instead of asking a specific question related to your topic, challenge your readers about your topic.
    Instead of : 5 ways to promote your blog posts on social media
    Try : Do you know all 5 ways you can socially promote your blog posts?

    Hashes are useful.
    Plenty of people still search on social for topics. Make sure that you include relevant hashtags. Don’t over do it – nothing looks worse than a post with 14+ tags.
    1 Brand, 1 general topic and 1 specific topic should suffice. If the social post is a specific type (infographic, meme, #truth etc., include those as well).

    Selective Shares.
    Sometimes people just get tired of the slew of social sewage. Tons of people shouting for attention, and the same people posting the same stuff day-in and day-out.
    Instead of making social posts for the masses – look at more targeted and refined options,
    such as sharing to groups/circles, or even individuals.
    Though privacy settings may inhibit/restrict re-shares of your social post – you should find that some of your initial audience create their own social posts.
    This can work very well as a pre-publish step, and a good reward for loyal/interactive (and sharing!) followers.

    A bit of fun – easter-egg hunt.
    Instead of making your social share about your blog post … making it something far more entertaining. Have a delayed pop-up funny image, or a randomly displayed image etc.
    See how many people go through to see if they can see the bunny, the hungry troll etc.

    I got it wrong!
    Sometimes you post something, and it gets trashed.
    There’s always the chance that some know-it-all will come along and punch big old holes in your piece, or a nasty old troll will come and do a wind up, or someone will politely point out 54 different kinds of wrong in your post.
    So, being the professional you are – you will of course refrain from getting dirty, and instead make amendments.
    Whilst doing it – why not make the most of those broken eggs? You get two social posts from this one: (1) You get to point to the troll/flamer/critic/correctionist … (2) You get to point to the newly amended piece, and ask if anyone else can see anything else.

    There, see, some ideas that are a little more original, interesting and not covered elsewhere (that I know of, I do try to be original :D).

    Add in to that lot things like Timing, Scheduled/Automated posts, RePosts (all based on Platform, Industry and Audience!), shortURLs (make them interesting if possible!), and the methods above, and you should be good to go.

    • Dayne Shuda

      Thanks for sharing these! There are some great additional strategies here. I like them all and really like the idea about sharing the content that didn’t make the final post.

      • R.Rogerson

        Lucky I check stuff Dayne, 10+ days to respond 😀
        Glad you liked them 😀

        The problem is time. It takes so much time to do all of that, and only some of the methods can be automated (at present).
        I’ve worked on systems and included additional fields solely for social posting, emailing etc., but for most businesses/sites, it’s a little excessive. Trying to setup easter-egg or paper-chase hunts on a site is a nightmare in most cases too – so far to much work for most sites (I really ought to build a drop-in script for that sort of thing).

        What we really need is a ROI measurement for the different approaches, so people know to test and check which approaches work best for them, their content and their audiences (and chances are, it will vary depending on social platform and likely by topic too).

  • http://www.raxix.com/ Rav Smith

    People always attract towards interesting and different things, I think memes are very helpful in attracting people towards your post. This is also a very good strategy.

    • http://www.optiminddigital.com/basic-rules-of-social-media-etiquette-for-online-marketers/ Jasper

      Yeah, I agree with you. I think memes are very helpful to get the attention of people in social media. Social media marketing is one of the strategies where you can increase traffic without SEO, and by having these tons of traffic you can convert these traffic to leads. One way to drive traffic using social media is to seek active community or groups. This way, you can increase your online presence. Promote on social media sites where your audiences are active. *Just another tip to add.

      • Dayne Shuda

        Great tip, Jasper. Thanks for adding it!

    • Dayne Shuda

      Thanks, Rav. You’re right that people are attracted to interesting and different things.

  • http://www.afrenchguyinlondon.com Valentin Boulan

    Good list of tips! I always wonder how many times I should share my blog posts. There’s such a fine line between gaining more visibility and pissing people off. Might try a few of those.

    • Dayne Shuda

      Hi Valentin. That’s always an important question. I don’t know if there is really a definite answer, but in general I would say you can share blog posts more often than you think as long as you’re changing up the title or content you share on the social channel that leads into the link to the post.

  • http://bestseoserviceprovider.blogspot.com/2015/08/an-overview-of-social-media-marketing.html David Markus

    “Social Media” is strongest part for online marketing. But I would to say, first step is to make your profile strongest on popular social sites(facebook, twitter, pinterest, linkedin, reddit and etc). Put a eye-catching social buttons on your website homepage or blogs. Optimize your sidebar and navigation menu for readers. Put a widget to showing related posts on sidebar. Create posts what exactly readers looking for and put a informative images in your post. Natural sharing is best for engage more and more traffic on your site or blogs.

    • http://www.moxiedot.com Kelsey Jones

      Great tips, David. I’m still surprised by how many small businesses that I consult with don’t put social media widgets in their sidebars of their websites. They are so easy to implement.

      • Dayne Shuda

        So true, Kelsey.

    • Dayne Shuda

      Great tips, David. Especially the one for focusing on making the most important profile the strongest.

  • http://www.expresswriters.com Julia McCoy

    These are all seemingly simple, but ultimately helpful strategies that every business owner/social media marketer can squeeze time in to do daily. I specifically love how you put emphasis on reusing old content and piggybacking on popular posts – those are time and money savers! Thanks for sharing, Dayne! 🙂

    • Dayne Shuda

      Thanks for reading, Julia 🙂

  • http://www.vivwill.com Viv

    This was useful, as a freelance writer I just did research on memes but never really thought of using a funny gif or creating my own meme for a tweet. Also liked the question idea.
    I find best to grow followers is to RT regularly they will start to notice you and that can lead to blog posts etc. down the line!

    • Dayne Shuda

      Great tip about RTs, Viv.

  • http://www.ingagemedia.com.au John Braid

    Number 7 is my favourite, You create a title that is stating a problem and then provide the reinforcement of the answer to the problem.

    • Dayne Shuda

      Thanks for reading, John. Glad you liked Tip #7 🙂

  • http://www.brainpulse.com Tarun Gupta

    Well Dayne! I really agree with your post. I’ve done most of the others with the use of social sharing widgets which is a great way to spread your content across social media platforms. But I think developing a strong central theme is such an important prerequisite.

    • Dayne Shuda

      You’re right, Tarun. A central theme is very important.

  • http://www.smintly.com Elizabeth

    The thing about co-authoring and retweeting is really working! Thanks for other tips, I will try to follow them.

    • Dayne Shuda

      Thanks for reading, Elizabeth. And I’m glad that co-authoring is working!

  • http://www.visa2emirates.com/ Hussain

    Hey Dayne Shuda, Wonderful post regarding on improving ranking on social media sites. Can you let me know, how to increase the popularity on Instagarm ? I have planned to increase my brand popularity on Mobile Apps

    • http://www.moxiedot.com Kelsey Jones

      You might try using hashtags in your instagram posts. Don’t go overboard (no more than 3) but use popular, RELATED ones and you should get more traction.

    • Dayne Shuda

      Hi Hussain. Kelsey shared some good tips for Instagram. Thanks, Kelsey!

      A good general tip is to see what popular users on Instagram are sharing. Find their most engaging photos and see if you can share similar photos of your own.

  • Alpesh Ajmera

    Social media helps in getting traffic and it’s also the fastest way to share content. I liked all the advanced ways here. Thanks for sharing some important point here which I will definitely try.

    • Dayne Shuda

      Thanks for reading, Alpesh!

  • Vikas

    Hi Dayne,
    Nice article. Some ways I am using some are new for me thanks for sharing. Most of the time I used paid social media to promote my blog posts. Memes are great way to create engagement, humor always works. 🙂

    • Dayne Shuda

      Hi Vikas. Paid social is a great tip and strategy. And I really like humor. It’s not easy and you won’t succeed with every try, but when it works it works well.

  • http://alltipsfinder.com/ Abid Anwar

    Promoting on Social media helps to getting traffic and it’s also the fastest way to share content. I found some unique ways to promote on social media. Thank’s for sharing these valuable list.

  • http://socialmediawithpb.com Priyanka

    Hi Dayne,

    These are excellent tips! I always try to use memes whereever I can within my blog posts. Yet to explore gifs though!