Weekly Wrap-Up: How Beacons Will Change SEO, Top Local Search Ranking Factors

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Meg Cabrera
Meg Cabrera SEJ STAFF
Weekly Wrap-Up: How Beacons Will Change SEO, Top Local Search Ranking Factors

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

10 Ways Beacons Will Change SEO

Beacon, signals, internet icon vector image. Can also be used for communication, connection, technology. Suitable for web apps, mobile apps and print media.

Beacons, the in-store devices that help retailers communicate with consumers on their mobile devices, could mean big changes in SEO as they evolve. First and foremost, given the interaction can only occur when consumers are within a specific geographic range, beacons will increase the importance of local search.

Beacons may force businesses to make local more of a priority in order to influence potential customers about where they want to go to obtain the products or services they are searching for in near-me moments on their mobile devices.

In this week’s top post, SEJ contributor Lisa Lacy lays out nine ways beacons could change search as we know it.

SEJ Summit New York

New Study Reveals Top Local SEO Ranking Factors


A study published this week reveals new information about the factors behind high ranking Google My Business (GMB) pages.The study set out to answer the question “How do you prioritize your local SEO operations?”, and came back with data about the similarities shared between GMB pages that rank well in Google searches.

So, what are the top local SEO ranking factors? Find out in this week’s top news post.

Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

  1. 10 Ways Beacons Will Change SEO, by Lisa Lacy
  2. New Study Reveals Top Local SEO Factors for 2016, by Matt Southern
  3. Why Your Blog is Failing to Reach 1,000 Pageviews, and 23 Ways to Fix It, by Will Robins
  4. These SEO Tools Can help You Develop Better Content, by Cynthia Johnson
  5. Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts, by Matt Southern / [AD] How to Select “Rankable” Keywords to Target Using Ahrefs
  6. Optimize Your Site for Featured Snippets, by Ryan Clutter
  7. New in Google Search Console: Rich Results Filter, by Danny Goodwin
  8. How to Create a Marketing Plan, by Meg Cabrera
  9. News: New FB Live Features, by Danielle Antosz
  10. Google to Test Your Internet Speed on Demand, by Matt Southern

Ask an SEO

Download This Week’s Episode of Marketing Nerds

In this episode of Marketing Nerds, Erica McGillivray, senior community manager at Moz, sits down with Features Editor Danielle Antosz, to talk about nurturing and growing a community. They discussed the benefits of building a strong community around your brand, how the Moz community started, and community building in live events.
Listen to the full episode, or download the MP3 here.

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Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo #1: dxinerz/
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: Image by Matt Southern
In-post Photo #4: Image by Paulo Bobita
In-post Photo #5: Image by Paulo Bobita

Meg Cabrera

Meg Cabrera

Sales Operations Analyst at Search Engine Journal

Meg is part of SEJ's team based in Manila, Philippines. She is responsible for managing sales operations, order fulfillment, and ... [Read full bio]