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10 Things That Affiliates Are Not. Or Are They?

Jeremy posted a bit over a week ago at his blog his answer to the question:

“Are you a SEO or not? You say you are not yet sometimes you say you are? SEO FLIPFLOPER!”

The answer might be confusing for some, but made me chuckle.

He basically said that he is quite good at SEO and had some success with it for some of his sites, but that he is not a SEO. It seems to conflict itself, but it actually does not and makes perfect sense to me.

It’s funny how that comes up all the time. I get similar questions occasionally too.

  • Are you a SEO? No!
  • Are you a PPC/SEM? No!
  • Are you a publisher? No!
  • Are you a programmer? No!
  • Are you a web designer? No!
  • Are you a controller? No!
  • Are you an analyst? No!
  • Are you a network administrator? No!

Now since we are blogging too hehe

  • Are you a journalist? No!
  • Are you a writer? No!

So WTF are you then???

The answer is simple: I am an AFFILIATE MARKETER!

I do everything or at least try it. I am good at some of it, “okay” at others and suck at a few of them as well. But I am interested in everything and when I started out I learned how to make things work myself, no matter if I was good at it or not and whether I liked it or not, because I did not have the money to pay somebody to do it for me.

I made up my mind about something, an idea, a hunch, whatever you want to call it and was going for it. A lot of things did not work out at all, others did yield some return and some turned out great. No matter what the outcome was, I always learned a lot of things. I learned what works and most importantly what does not work at all.

Certain things become second nature and nothing a spend time thinking about anymore. Stuff that other people don’t get at all and have a hart time understanding.

Once I did generate money, the first thing I did was outsourcing the stuff I suck at, also stuff I am only “okay” at, but have no time to do myself or/and don’t like to do. It also became a bit easier to get something going that generates income and profit. That’s because of the experience gained over the years and the avoidance of known things that don’t work or harm you, short term and also mid term.

You also get better at “hunches” that are promising. That does not mean that everything I touch turns to gold. I wish it would, but that’s okay.

I can’t know everything and never will. I keep learning though.

I wanted to post this at first, but that would be like preaching to the choir. I changed my mind and posted it here at since I believe that a larger number of readers of SEJ are not affiliates or active in the affiliate marketing industry and probably sometimes have a little problem understanding what affiliate marketers NOT are. I hope that I was able to settle that question :).

To learn more about affiliate marketing, check out the Wikipedia article to the subject, which got by now pretty decent, compared to the SEO articleI might add.

I also can honestly recommend my personal site where I “dump” since last fall a lot of the resources that helped me over the years and today (see my editorial note). Kind of a with focus on internet marketing. The current site design in my own. I am only “okay” at that, so don’t expect it to look slick. I liked to do it, so I did it myself. However, I good a lot of praise about the content over the months and about as much complaints about its look and usability.

I outsourced the redesign and the template is ready. I did not implement it yet, since I want to change the way how the site is maintained as well. I also want to improve the tracking and analytics because the site gained some traffic since it was launched last September.

I did not make up my mind how to do it yet so I don’t know yet if I am going to outsource it or not.

This is a practical example that illustrates nicely what I wrote before.

Internet Marketing Resources at
(click to see full size version)Â

I am ranking 2nd and indented 3rd for “affiliate datafeeds” (a specialty of mine. “I will get you Linda! Watch out! :)”) and 9th and 10th for “internet marketing resources” which used to be my primary key phrase, but I am now aiming for something higher and again, I am not a SEO professional. SEO is just another part of the mix for me and many other affiliates.

No, the site does not pay the bills for me, it pays its own bills and then some, which I use for the most part to support projects I consider relevant for the industry, such as the UK Affiliate Blog and Podcast by Fraser Edwards or Sam Harrelson’s Blog.

I make money from a lot of different things, some is organically, but most is directly or indirectly generated via paid search. None of the biggest streams of income are related to B2B and internet marketing whatsoever. It’s everything but that actually. Products and Services in various very different niches.

There are a lot of other things affiliates do without being a professional in that area. I used 10 of the most comon ones that also cause confusion among other internet markers. And 10, because it increases the chance of this article being dugg, hehe 😉.

Yeah, affiliates are also doing SMO, Buzz marketing, WOM, you name it. If it’s new and has a remote chance to reach an audience, affiliates will be there, as one of the first, before the average person even hears about its existance.

We even have our own community and social network, a mix of Bloglines, MyBlogLog and Digg. The name is BumpZee! and it was launched just a bit over a months ago by my fellow affiliate marker and industry veteran Scott Jangro who was nominated for the “Best Affilate Blogger” award at the last Affiliate Summit in January in Las Vegas (He missed it by a minor margin. Jim Kukral from received the honor)Â

I hope this post does answer a number of questions you might had about this underrated industry and also clarified some misconceptions and discard some prejudices.

Carsten Cumbrowski
Affiliate Marketer and Entrepreneur


Category Careers
Carsten Cumbrowski

Carsten Cumbrowski has years of experience in Affiliate Marketing and knows both sides of the business as the Affiliate and ...

10 Things That Affiliates Are Not. Or Are They?

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