SEO

Why Being an SEO Is So Awesome!

I recently read an article by Sarah Carling entitled “The Best Job In The World.” and found it so compelling that I wanted to add to what she started.  As Sarah states, there are so many aspects of this job that are exciting and it’s a profession that will require you to always be on the top of your game.  This “game” doesn’t guarantee much but it will always keep you on the tips of your toes.  Now on to why being an SEO is so awesome!

Getting Paid To “Play” On Social Media

More and more companies are blocking their employee’s access to social media these days.  Even if access isn’t revoked getting caught by the boss or by monitoring software isn’t any fun.  As an SEO I get to use social media and do social media monitoring on a daily basis.  Yup, the boss is fully aware of it and he understands the value it brings to our company AND our clients.  So while other companies punish their employees for participating on Twitter and Facebook I am getting paid!  How cool is that!?

Techniques Vary But Results Rule The SERPS!

One of my favorite parts of Search Engine Optimization is that you could have five different SEO’s that all use unique techniques and all of them can still be successful!  SEO isn’t cookie cutter, we all more or less follow the same rules but we have our own successful twists.  These “twists” are what makes each SEO professional unique.

Discussions, Rants, and Debates.

As Sarah mentions, the discussions, rants and debates are top notch.  I mentioned earlier that every SEO has their own “twists” to their craft and most of them swear by these techniques.  Ask a group of SEO’s about the value of a forum link or a “No Follow” link (especially from a top authority domain such as Wikipedia).  This and many more debates have been circulating for quite a while. They often get pretty heated as well.

Many fantastic discussions are brought up on a daily basis too.  Due to SEO being applicable to almost every niche and website ever made we don’t always have to worry about hiding our techniques from each other.  In fact the SEO community is very generous and is always willing to help if you are willing to listen.  With that said if your going to walk in as the “new guy” and tell everyone how it’s done (incorrectly that is) you better watch out the SEO crowd sure can tear you a new one.

Only Google Knows Best!

Ok, Bing and Yahoo too… There isn’t an SEO alive that knows the exact algorithm that the search engines use to rank sites in the search results.  It’s been estimated that over 200 factors contribute to this algorithm. With this said, nobody can master the craft of SEO.  Hard work, testing and experience play a large role in the success someone achieves.

No Barrier To Entry Here.

To become a Doctor or Lawyer you need countless years of schooling and in addition you need to pass brutal state examinations.  SEO on the other hand requires no formal training.  Some SEO professionals have four year college degrees; some have high school diplomas and many with much more or less.  SEO is a battle of will, do you want to succeed? Do you have what it takes to keep up in this game? SEO is constantly changing and if you’re willing to work hard you too can succeed in this niche. A basic knowledge of html will do you wonders too but isn’t necessary to start learning.

The Never Ending Competition and Results!

Every SEO needs to be competitive.  I have yet to talk to an SEO that is ok with a second place ranking let alone a second page listing.  Very frequently SEO’s can see the results of their hard work.  Write some new content, build a couple links and see the results in your traffic and or conversions.  The more creative you are the quicker you can see the results.  If you get lazy or do something “illegal” you will see the consequences in your results.  Everything you do has an effect.  This is why it’s exciting to wake up every morning; you just don’t know what that day of work will net you.

Don’t let me fool you; SEO isn’t all fun and games.  It’s hard work!  Take a wrong step and your website can get banned from the search engines.  Not too many people get second chances either.  SEO’s always need to be on their toes; we’re always researching the newest techniques, talking to one another and testing our new theories.  Search Engine Optimization is a job that gets a bad wrap, there is no formal education and at any moment the search engines can flip your site upside down.  Even with all that said being an SEO is awesome and I continue to welcome all future challenges.

 Why Being an SEO Is So Awesome!

Nick Leroy

Nick LeRoy is an SEO Consultant at FindLaw a Thomson Reuters company. Nick offers SEO site audits to his clients in addition to his blog posts supplying SEO tips & tricks.

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19 thoughts on “Why Being an SEO Is So Awesome!

  1. True! Being in the SEO field is tons of fun…it is challenging, and it can also be a gruesome task. I have been in the field over 12 years (yes, I do have a college degree and a masters degree) and everyday is something new. Changes always happening and never boring. Yes, you can pull a few hairs out at times, yes, there are good and bad days. But burnout…not for me! But…truth be told…it can be a real pain in the butt (literally)!!! I spend 10 hours a day sitting on my butt doing SEO. :-)

  2. Thanks for reminding me of why I left my 9-5 job to do this.

    The other day an old colleague said “your always on facebook”. It was hard to explain that it was my job!

    1. HaHa! I've heard that one as well. I didn't take the time to explain that I was testing FB ads that cost me 1/10th of what an equivalent ad on Google would have.

    1. I agree. The thrill, the challenge that it gave me is something I really love. Through challenges there's pressure that comes along yet when you see that the results are coming out then all those pressure that you feel will just disappear.

    1. Exactly, but it also helps to push us to innovate as we move on. You not only need to get your clients site on to page #1 (and hopefully #1) but keeping them there is no small task either.

  3. Very interesting article. I have enjoyed a lot in this field. But face lot of competition in past few years.
    As you said most of companies don't allow social media websites to play with, but where i work is an exceptional one…

  4. Its enjoyable. but its tough once you get on the top SERPs to hang on there. There are hundreds and thousands of people targeting for the same position as yours. :) i'm sure most of you will agree.

  5. Being paid to surf is just the summum of pleasure beside the fact that you get to have fun doing this job. Is SEO hard work? Don't think so, it's hard FUN!

  6. SEO's surely face different challenges like the time spent contemplating various SEO techniques but I can see how being one becomes a truly remarkable and fruitful experience!

  7. Hi, i am new on this site and found it very informative. Actually, i have been working in web development company for one year, Here i am working as a seo but i have not enough knowledge of it. I do only link building. My work profile is blog commenting, forum posting, Ezine article submission. But i know that it is all just a small part of SEO, Here i want to learn many more things to grow up in this field. Hope this site would be very helpful for me.

  8. Interesting and truthful article. The SEO is a profession that you will not lose even when you will become an old man… ;) No problems with finding of job. Just have access to Internet and ocean of opportunities.

  9. My best part was being paid to surf the Internet… That is sooo it for me!! Lol…
    But jokes apart, SEO really is one of the best jobs in the world. I have no regrets switching to SEO from programming…

  10. Have you noticed that posts like this are like seo fly-paper. Maybe it's because 'doing seo' is just so much irresistible fun. But then reading the comments, I hear pretty desperate people. Spending the day playing the search engines, as inferred by the comments, not really what Larry & Sergey had in mind methinks.