SEO

The Top 5 Benefits of Guest Blogging

guest blogging The Top 5 Benefits of Guest BloggingMany experts have named content as one of the main areas of emphasis for SEOs to focus on in 2013 and beyond. This is especially the case with Google’s recent algorithm updates that place an emphasis on fresh, unique content. However, simply placing unique and great content on your own blog isn’t going to maximize your online presence.

Posting and guest blogging on other websites is a great way to gain a bigger following on your own social media accounts and websites, while also gaining credibility and networking opportunities.

Because many online users visit the same social networks and related blogs in their industry on a regular basis (even daily), seeing the same author in multiple places reinforces the idea that this person is an expert in their field. This is due to the fact that they not only are writing useful content, but that content is also being published on websites that are reputable and useful.

Guest blogging is usually time-consuming, but it can pay off in spades, especially when it comes to building individual and company branding.

Exposure

Great, high quality content has become even more important as more readers are getting the majority of their news and information online instead of nightly television news programs or newspapers. This means that there is a flood of content being published each day, and the more websites a person or company is mentioned on, the better (not only from a human perspective, but also a search engine perspective).

In the advertising world, companies know that a potential customer must be exposed to an ad multiple times before they begin tying positive feelings or subconscious recognition of the product or brand.

The same could be said for the online presence of a company and its individuals. Not only do authors with published guest posts on a wide variety of websites get more exposure, they get more opportunities to craft a positive association in readers’ minds.

Credibility

Positive association with brand names definitely drives credibility for individual authors and the companies for which they write. An author who has been published on sites like Huffington Post or Marketing Land will most likely be seen as more credible in their field than someone who has no guest posts at all. It can be difficult to get approved as a guest writer or contributor for top industry sites, so starting with smaller blogs and using them as a portfolio will start creating the online credibility that will only grow once the author has been published on more popular sites. It also helps to mention any type of experience that may lead to better posts, such as continuing education (e.g. conferences or additional certifications) or recent client experiences.

Guest blogging on popular industry sites can also lead to greater opportunities that go beyond writing posts for additional websites and blogs. They often lead to actual sales of products and services, speaking engagements, and increased website traffic for both the publisher and the author.

Inbound Links

Increased website traffic is one of the main reasons why many writers choose to begin guest blogging in the first place. Most websites allow writers to submit a bio and/or their social media profile URLs to be published at the end of the post. These links drive referral traffic and boost organic search rankings, resulting in better search visibility for the author’s website.

Because the guest blog post provides inbound links, it’s important to provide only high-quality content. Link building is almost always worthwhile, as inbound links play the biggest role in the search engine ranking algorithm. In addition, thoughtful, useful, and valuable content that gets traffic and steady engagement will help you publish more regularly at each publisher with whom you work.

Social Media Growth

social media The Top 5 Benefits of Guest BloggingIn addition to website links, links to social media profiles can help improve your visibility and online presence. If a reader likes the article, they’ll often follow you on Twitter or Google+ to see what other content you are publishing on other websites, including your own.

Besides growing a following, great articles will also get shared via social media channels, leading to improved visibility for authors that are constantly writing and publishing great content. This may include tweets like, “Great article on Google Analytics Custom Reports by @username: LINK” or “@username’s The Comprehensive Guide to e-Commerce Websites is awesome: LINK”. These shares will further speed up the growth of your following in social media channels while also driving traffic to your articles and establishing social proof for the legitimacy of your content, which strengthens your Author Rank and allows your content to rank higher in search engine results pages.

Networking

Besides outright promotional tweets and sharing of your content, guest blogs also often drive conversation on social media, the comment section of the post, and via email, which could lead to great networking opportunities or sales. For instance, I often get emails from readers thanking me for my articles and offering to connect on LinkedIn.

After responding, you leave a positive association with that reader. The next time a reader needs services or products the author’s company may provide, you could be the first person they go to.

Beside potential sales, networking that results from guest blogging can also lead to valuable industry contacts that are great for support and business referrals. In addition, a new contact may ask you to write a guest post for their own blog.

Networking can also be a great way to find guest bloggers for your own website. Bringing in regular, quality guest bloggers can result in more fresh content and a better variety of perspectives and knowledge that may not come from a single individual or team working for the same company. This further fosters a supportive environment of authors helping one another.

Conclusion

Whether you are looking for more exposure, credibility, inbound links, social media exposure, networking opportunities or all of the above, guest blogging is a worthwhile content marketing strategy. While it takes dedication to consistently write great posts, the benefits far outweigh the time investment.

photo credit: KatieKrueger via photopin cc
photo credit: giulia.forsythe via photopin cc

 The Top 5 Benefits of Guest Blogging
Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. You can contact him on LinkedIn, Google+, or Twitter.
 The Top 5 Benefits of Guest Blogging

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11 thoughts on “The Top 5 Benefits of Guest Blogging

  1. Guest blogging has become top notch way to get back links from quality resources. Not only it will give your website some sort of boost but will also increase credibility in Google’s eyes. But, as of today many websites are just relying on Guest posts to expand their reach on internet which is something I dislike.

    1. You are right But what about Penguin, We have known it very well that Penguin algorithm does not accept the link exchange and paid links publishing some thing like that.
      I have tried so many guest blogging sites to publishing the articles and news. But they asks for payment for one time submission. What do you think about it.

      1. My advice is stay away from these websites who are asking for money in exchange for publishing a guest blog post. There are a lot of quality websites where you can publish guest blog posts. The main thing is about credibility. If you have published content on other popular websites in your niche you will found it easier to publish on other sites. Social proof works in guest blogging also.

  2. Guest blogging is the most popular and safest method of building quality backlinks and getting few more readers. :) We must try to write a quality post on a reputed blog.

  3. Hi Jayson,

    As you said, thought leadership is an advantage which can pay off well in the long term. Another point I would like to emphasize is the ability of the guest post to attract relevant traffic. Not many other marketing strategies can zero down to a target audience like guest posting. By looking at the blog, its reader engagement and social media activeness, you can evaluate the potential of the audience you are going to address and write a suitable piece of content.

  4. Yes, I appreciate that guest blog posting are gives extra power to SEO efforts. But some time it take too much time to get approved (demanding unethical fees as well ;) lol ) but its too difficult to find the guest blog posting site who gives do follow link (with deep link)

  5. I agree with Jayson, Guest blogging bring me a lots of benefits,I get content as well as social media traffic, because contributor share there post in there social media network…

  6. Accepting guest posts is no longer only about getting content. It’s becoming a way to promote your own blog as bloggers do share their guest posts with friends in social networks.

  7. Guest blogging is a sure shot ways to build quality back links and targeted traffic if we used to get people attention instead of only aiming to get links. We should use link diversity in order to make it natural look.

  8. Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.