Comments on: Search Engine Marketing Firm’s Study Says Offline Channels Drive More Searches

By: Mike Bazelewick

Mike Bazelewick — Mon, 15 Dec 2008 15:33:47 +0000

If you want to increase online conversions, consider adding a direct keyword link in offline content. Studies have proven keyword linking to online information can improve traffic by up to 10 times. The reason is very simple, a keyword link is not subject to the competition or distractions of search engine results.

By: MSN hacker

MSN hacker — Thu, 31 Jan 2008 18:25:44 +0000

Of course the iProspect search engine marketing study has reveal this topic very good. My congrats to them and I have to say it is incredible what new information I found her.

By: Bill Muller

Bill Muller — Thu, 29 Nov 2007 03:36:02 +0000

Thanks for your reference to the iProspect study we published on offline channels’ ability to drive search marketing result. If your readers would like free access it, or to any other iProspect search engine marketing study (don’t even have to fill out a form) they can do so with our compliments.

By: Michael Temple

Michael Temple — Tue, 21 Aug 2007 14:18:13 +0000

The survey size of 2332 is large enough to be statistically significant, but anyone who has ever conducted or been a part of polls and surveys knows there are a ton of other ways to change or influence the outcome. I can’t say if that is true here or not.

What I can say is that in my own consulting work I have used this offline marketing to drive online visitors for a long time. I primarily used direct mail and display advertising and not TV, but the results were very good everytime I have used the strategy. In my opinion this is an excellent strategy if you are using both web and offline advertising for a local company that doesn’t benefit by leads and inquiries outside of a limited geographic area.

By: raj

raj — Mon, 20 Aug 2007 18:40:56 +0000

Television shows help considerably. I know that if I post an article about, say, Hell’s Kitchen, immediately after the episode is finished, I might get an extra few hundred visitors to my food blog over 1-3 days. Same for music “reality” shows. But timing is everything. If I sustain blogging about a show, I’ll even get regular commenters.

But in this case, it’s all seasonal traffic.

By: Marco Dal Pozzo

Marco Dal Pozzo — Mon, 20 Aug 2007 16:25:28 +0000

Thank you Arnold,

I’ve just updated my post to include an explanation of the study provided in the PDF you linked.

I realize that the object of online researh was not a contemplated in the surbey !

Thank you again Arnold ;-)

By: Arnold Zafra

Arnold Zafra — Mon, 20 Aug 2007 15:24:03 +0000

Marco – I included the link to the IPSOS consumer panels where the 2,332 respondents came from and a link to the PDF file of actual study.

By: Marco Dal Pozzo

Marco Dal Pozzo — Mon, 20 Aug 2007 15:16:25 +0000

Arnold, I’ve posted on my italian blog about this interesting survey. But I have two questions:

(1) How reliable is the sample used in the survey ? 2332 online consumers are really so representative of online consumet Universe ?

(2) Which kind of Company have been searched/involved in this survey ? Are they only big Company or not ?

Thank you Aron !

By: tyler dewitt

tyler dewitt — Mon, 20 Aug 2007 14:02:34 +0000

Interesting :)