Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth?
Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle.
Latest
Common Hosting Defenses Ineffective Against WordPress Threats
Case study shows that general web hosting security is ineffective against WordPress-specific vulnerabilities
Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites
Over 70,000 installations of Inspiro WordPress theme affected by Cross-Site Request Forgery vulnerability
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform
Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel.
Quality Audiences: Why Lower Traffic Might Be Better
Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.
Common Hosting Defenses Ineffective Against WordPress Threats
Case study shows that general web hosting security is ineffective against WordPress-specific vulnerabilities
Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites
Over 70,000 installations of Inspiro WordPress theme affected by Cross-Site Request Forgery vulnerability
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic
Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel.
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites
High severity vulnerability hits Redirection for Contact Form 7 plugin, affecting over 300,000 WordPress sites
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth?
Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle.
The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform
Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel.
![How AI Search Can Drive Sales & Boost Conversions [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/08/1-481-760x400.webp)
How AI Search Can Drive Sales & Boost Conversions [Webinar]
Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.
Google: Why CrUX & Search Console Don’t Match On Core Web Vitals
Google’s Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.
Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)
Google’s AI Overviews show how self-cannibalization works. Kevin Indig revisits product cannibalization with lessons from Apple, Netflix, Amazon, and what it means for marketers.
![Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2025/08/ai-travel-results-919-760x400.webp)
Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]
Smaller travel brands appear more often in Google’s AI results, yet major players still dominate. Here’s where challenger sites can focus for impact.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Why CMOs Should Rethink ROAS As A North Star Metric
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.”
Google: Invalid Ad Traffic From Deceptive Serving Down 40%
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.
Quality Audiences: Why Lower Traffic Might Be Better
Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing
What content marketing strategies are working today? Here are eight CMO-level trends worth paying attention to.
![6 AI Myths That Are Costing You Marketing Money [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/08/2-573-760x400.webp)
6 AI Myths That Are Costing You Marketing Money [Webinar]
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World
In an AI search world, dry facts won’t cut it. Here’s how to write AI-friendly content without losing the human connection.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
Social Media Planner: How To Plan Your Content (With Template)
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.
AUGUST EBOOK HIGHLIGHT
The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions
Inside "The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions," you’ll learn to:
- Rethink your SEO and content strategy for human conversational intent, not just keyword volume.
- Use AI and voice data for SERP visibility to personalize and predict campaign outcomes.
- Align PPC with conversion intelligence to avoid wasted ad spend.
- Track the entire customer journey, including offline and call-based conversions.
- Rebuild your organic momentum using real buyer insights, backed by data, not guesses.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
By Matt G. Southern
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
By Matt G. Southern
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
By Matt G. Southern
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.
Meta Follows YouTube In Crackdown On Unoriginal Content
By Matt G. Southern
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.
TikTok Denies Report Claiming It’s Building a Standalone US App
By Matt G. Southern
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm.
YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels
By Matt G. Southern
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.