Google Announces New Online Advertising Metrics

This morning, Google announced the new ‘Brand Activate’ advertising program, which will provide brands with useful metrics related to quantifying the benefits of online ad campaigns. Google is hopeful that the new Brand Activate program will entice marketers to reallocate money from traditional advertising methods to online advertising. Although Google sells an impressive $38 billion [...]

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April 18, 2012 | 12 Comments | Read Story

Report: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings

The last year has been a wild ride in the world of web browsers. Chrome has been quickly gaining on Microsoft Internet Explorer’s (MSIE) market share, which traditionally has made up the majority of web browser market share – originating from Microsoft Windows dominance of personal computer industry. It has often been said that the [...]

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April 12, 2012 | 1 Comment | Read Story

Mac OS X Mountain Lion Preview Takes .06% Share of all Mac OS X Traffic

Mac OS X, the Unix-based operating system running on all Apple computers since 2002 is a major part of the brand image, carefully cultured by the company over the course of a decade. All releases of Mac OS X are named after big cats (Cheetah, Jaguar, and Snow Leopard to name a few), lending itself [...]

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April 4, 2012 | 1 Comment | Read Story

Google Ducked Ad Spending Before But the Future May Go Differently

Success suits those who attain it.  Imagine what Google Inc views look like.  It’s likely you’d get pretty comfortable peering from the top.  Times must change.  Change is often embraced by the masses; however, the already elite enjoy the standing penthouse views. The digital age is here and continues its evolution.  If Google wants to [...]

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March 28, 2012 | Comments Off | Read Story

Consumers Need Keep Social Comments Close to Chest to Avoid Identity Theft

Have you considered the unfortunate event of identity theft?  A Washington Post article directs attention to a recent report; 36 million people experienced ‘breaches’ in 2011.  A security breach doesn’t guarantee someone adopts your identity; but, it’s not a great situation to be in: “Those who suffer data breaches are 9.5 times more likely to be [...]

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March 1, 2012 | 1 Comment | Read Story

Privacy Prompts Public Concern from Web Sites to White House

March 1st is next week, when Google combines privacy policies together, supporting a ‘better’ user experience.  The notion of privacy has been a recent, ongoing conversation, first discussed in detail by the online marketing world, then slowly making its way around the nation’s households, even the White House. The New York Times reports of a [...]

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February 24, 2012 | Comments Off | Read Story

Google Announces Above-the-Fold Algorithm Change

How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one [...]

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January 19, 2012 | 31 Comments | Read Story

Record Breaking Sales Mark the Beginning of the Tablet Wars

After enjoying a hugely successful Thanksgiving holiday weekend, Tablet manufacturers have made it clear that there is space for competitors in the open market for companies other than Apple. The HTC Flyer, BlackBerry PlayBook, and the Kindle Fire amongst other devices entered at price points which in some cases are less than half the price [...]

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December 12, 2011 | 3 Comments | Read Story

Grab Your StudioPress Discount

‘Tis the season for Turkey, Football and Promotions! StudioPress is offering 25% off their WordPress themes including the Child Themes for the amazing and clean Genesis Framework. You can actually get all the child themes right now with this same coupon code “THANKS” Here’s how to snag this StudioPress discount code: Using the code THANKS [...]

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November 23, 2011 | Comments Off | Read Story

Liveblogging Pubcon: Optimizing Personalized Search.

Welcome back to Pubcon!  Lunch is (almost) over and everybody’s heading back to the sessions.  First up is the state of personalized search with Brian Combs, Greg Boser, and Christine Churchill. It’s scheduled for 1:30 but we’re starting late due to lunch stragglers. Brian Combs is up first.  6 months ago he said we were [...]

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November 8, 2011 | Comments Off | Read Story