Google AdWords does offer some benefits for trademark owners in some regions, but also examine some work around’s if you are facing these road blocks
David is the marketing director of The Lost Agency, a web analytics focused search agency. His rants and preaching to business about marketing can also be found on his blog Lost Press Marketing
Latest posts by David Iwanow (see all)
- AdWords Plays if You Can’t Beat Them Trademark Them! - August 25, 2011
- AdWords Top-vs-Side Segmentation insights - August 1, 2011
- Facebook Ads Give a Little More - June 27, 2011
Articles by David Iwanow
The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the …
This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for publishers revenue and offers you some cool little features to maximise profits. The platform DFP Small Business just requires you to have a google AdSense account to get started and …
While the new dashboard feature has been around for a about 2 months in most accounts it’s likely that most people have failed to notice the update as their default tab is campaigns or they never bother to login to their AdWords account.
Automated Rules works by following rules you set including what part of your adwords campaign the rule applies to and what is the automatic action when preset requirements are reached.
Lists are great and made even better when they are going to improve your AdWords campaign results and increase your ROI!
You need to cross-check your average CPC estimates when planning an AdWords campaign as using purely the Google KWT may result in a large variance in your actual campaign results
One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of a bid management package.
You get that feeling that your being stalked by that company but maybe its just remarketing code you activate when you visited their website last week
