A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback - which has a positive effect: This creates favorable social media context around the brand (and thus makes it "friendlier"); This engages users to promote the company social media profiles (by adding them to friends, sharing, etc) This makes the brand more trust-worthy (as Twitter testimonials are easier confirmed and verified). One of the best scenarios you may want to apply (in case you decide to take advantage of social media reviews) is a semi-controlled ones: You track Twitter mentions and add them to your Twitter favorites (by "starring them") You grab your Twitter favorites RSS feed and make it public at your site. This way you have the full control...
written by
Ann Smarty
Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1: Product The end-result. In the Internet world, we’ll call this the user’s interaction with the website being promoted. I want to look at...
written by
Zach Marburger
I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece. The world of online marketing and, by extension, search marketing is like a giant recipe. You’ll hear lots of people making claims that you don’t need paid...
written by
James Green
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning traffic … walking up the hill both ways with a pack of wolves following you....
written by
Kate Morris
How’s that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be aiming to convince people that SEO is the holy grail of internet success rather than repelling them. Just to make it clear, I am in full senses and not in a mood to shoot myself in the foot. So when I say, don’t get infatuated with...
written by
Sadaqut Khan
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails... fan bases are the social media analogue of email lists. Companies have been acquiring emails, downloads, real estate leads and more via pay per click...
written by
Brian Carter
In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content will become “viral” and in turn, acquire a significant amount of links. Link bait has been around for years and although tactics and forms have changed, the fundamental concept has remained the same. One of the most recent and innovative examples of an effective link bait...
written by
Rachel Andersen
If you do business online and participate in social media networks, the number of contacts you have is overwhelming. Networking is the most important step to succeeding online. Contacts are gold. Therefore finding the way to value each contact you build is so essential. Yet, it is hard. You come across dozens of new people daily. It is impossible to keep everyone in mind. Rapportive is a nice Gmail assistant that helps you better manage your...
written by
Ann Smarty
If you offer link building as a service, there are a few questions you hear over and over. They are the questions which, like a hypnotic suggestion, trigger an almost automated response. But it doesn’t happen because you’re a jerk. Well, probably not anyway. It happens because you’ve just said it so many times before that it’s become second nature. It’s not that they are “bad” or “stupid” questions. At all....
written by
Jennifer Van Iderstyne
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence are going through a consumption crisis. Faced with current, real issues and future, theoretical issues, business owners and consumers are taking two distinct attitudes: no consumption or over consumption. Save it all or spend it all. Interestingly enough, much of the compulsive consumption is happening...
written by
Gabriella Sannino
Loren BakerAnn Smarty
Arnold Zafra
Selena Narayanasamy
Alan Bleiweiss
Mat Siltala
David Harry
Jordan Kasteler
David Snyder
Jesse Friedman
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