We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors. As part of this two series post, here are 5 more strategies and tactics you can leverage to get that …
Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media. We’ve noticed a major trend in our writer bios. About 90% of our bios include exact match links, extra links and other links to multiple companies. In an effort to clean …
Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don’t remember where you came from, you want to optimize for this keyword, but it’s in the wrong campaign, or is it? To help …
It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but a brand buster, too. Learn from these recent …
PENGUIN – AN INTRODUCTION Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics …
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from Facebook, Twitter and LinkedIn, which other social media sites are you concentrating on? You should be in every social media site where your target audience is hanging out on. And …
Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a …
It’s incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service. If you’re a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you …
Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular. Today, Pinterest made a new update that significantly improves the usability of the platform. Those in the …
The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the Tumblr news with a relaunch of Flickr, and we’re looking at an end result of Marissa Mayer dominating a market where Google has a major weakness — photos. (Anyone use …
