To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who [...]

On Thursday afternoon, Google+ announced that the rapidly growing social network is now available to teens ages 13 and up. Although minors can sign up for and use Google+, the social network also introduced new privacy and security changes designed to protect underage users. Bradley Horowitz, Google’s VP of products, said the following of the [...]

The larger your social media following, the greater your potential reach online. It’s this statement that leads so many businesses to work to increase the number of fans and followers they have. Having a large social media following is only part of the equation though. The other part is making sure those followers are active; [...]

See Part 1: How to Get Hired at a Top SEO Angency. Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts “What skills are most people you interview lacking?” Here is what they had to say.  Ash Buckles        Google + | Twitter [...]

When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are [...]

Yesterday, Google launched its new Public Alerts page, which provides emergency information and warnings related to floods, tornadoes, winter storms, earthquakes, and other natural disasters. The information for this innovative project is provided by the US National Oceanic and Atmospheric Administration (NOAA), the National Weather Service, and the US Geological Survey (USGS). A user that [...]

Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging. But publishing content on a [...]

The Wall Street Journal recently published an article that provides additional details of last year’s sting operation against Google AdWords. The federal investigation, which alleged that Google was aware of online pharmacies illegally selling drugs such as Steroids, HGH, Oxycontin, and Ritalin to individuals without prescriptions, used a convicted felon by the name of David [...]

Can You Tell Us About Your Current Job? I’m the Senior Search Strategist at Team Detroit. We’re a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford’s other online properties. Our team deals with everything from high level strategy down to creating META data. In addition [...]