Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable …
Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube …
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still. SEOs are still buying links for their clients. High-authority sites are still selling do-follow sponsored links – Forbes was recently penalized for that (note, it’s been penalized in the past …
Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses. In some aspects, the new layout reminds me of Pinterest, I believe this is because of the focus of images and staggered …
Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined rules. But, as is often the case, even systems with a few simple rules can create some complicated situations. Most advertisers on …
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, …
There’s no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors. That’s why we’ve compiled seven creative tactics for attracting and building links that don’t get mentioned all too often, but are very powerful. Tactic #1 – Go …
When it comes to sharing on social media sites, you can be free from the real-time grind of sending as you type. There’s no need to do all your social media posting while sitting at a screen, thanks to a number of apps that do the job for you. One of the best is Buffer, …
Anyone on Quora? Q&A sites and discussion groups are a commonly encouraged tactic for demonstrating authority, growing community, and enhancing visibility. As a holistic online marketer, you’re comfortable explaining the benefits and requirements of Quora participation to clients – or at least you can be if you read these guidelines for promotion in-line with community etiquette on Quora. …
