What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who …
We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is a great opportunity for SEOs who can appeal to clients with that stature, but it presents a problem to SEOs and small businesses who have limited resources. In a world …
I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of them was different than that I’ve received from professional bloggers and online marketers. They were both writers first and bloggers second and the result …
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There’s …
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable …
Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube …
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still. SEOs are still buying links for their clients. High-authority sites are still selling do-follow sponsored links – Forbes was recently penalized for that (note, it’s been penalized in the past …
Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses. In some aspects, the new layout reminds me of Pinterest, I believe this is because of the focus of images and staggered …
Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined rules. But, as is often the case, even systems with a few simple rules can create some complicated situations. Most advertisers on …
