image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the tea guy: “hum paise tabhi denge agar chai achi hogi” (we’ll pay you only if you delight us with your tea). Now that’s a pretty natural instinct. We don’t like …
I admit it! I am a Googler. I love everything Google. Love it or hate it, Google has become a household name, mostly due to its high quality and widely used internet search engine. This popularity and reputation for reliability makes it easier for the company to offer new services such as Google Now and …
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order to answer that, we first have to understand why Quality Score was developed and its components. Simply, the goal of Bing Ads Quality Score is to help advertisers optimize the quality …
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it means to build a community, it will be difficult to do it as effectively as possible. In a recent conversation I had with venture capitalist Brad Feld, he talked me …
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the manpower to achieve real SEO success. But comparing your SEO success against those bigger brands might actually be selling your own campaign short! Small businesses can have just as much …
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What should we expect in the next few months in terms of SEO for Google?, covered a lot of ground, including upcoming changes to Penguin, Panda, SERP clustering, hacked sites, and Author Authority. …
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media and how large of an impact is it having on SEO? In this post well tell all. In our weekly video series we try and cover everything in the online …
Change is the only constant, and it sometimes is out of our control to judge the ever-changing world of search engine optimization. The message is loud and clear. Search engines are constantly updating the algorithms, and the SEO gurus have something or the other to say that scares the daylights out of major internet marketing …
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal all the conversions, too! This is because PLAs are so information-rich. Prospective customers know exactly what they’ll …
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their websites are often not optimal and many lack a general understanding of how Google AdWords works. As an AdWords manager you therefore need to be able to explain more facets …
