Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find …
In this day and age, we’re all part of networks and groups of peers that communicate and interact multiple times a day. With the rise of social media and other interactive networks, it is easier than ever before to reach out to someone and get information directly from the source. This is never more prevalent …
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It’s a big ecommerce site …
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns. The question is – how do you really know how effective your campaigns are, and how can you determine ROI? Of course, the ultimate …
Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin. The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search …
From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard work have been flagged by Matt Cutts & Co as not conforming to Google’s Search Quality Guidelines. The result? A dreaded notification in Webmaster Tools and in most cases damaged …
The unveiling of Facebook ‘Home’ felt like one of those key moments that really polarize opinion. It’s the current Marmite of the tech world; some people rushed to cover their screens in juicy Facebook goodness, others saw it as evidence that the Mayans were a year out. I guess I fall somewhere in between, which makes me the exception that proves …
Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have been some really interesting debates going on over exactly what we should expect from the upcoming release. So what might the upcoming release have in store for SEOs? Who might …
We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors. As part of this two series post, here are 5 more strategies and tactics you can leverage to get that …
Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media. We’ve noticed a major trend in our writer bios. About 90% of our bios include exact match links, extra links and other links to multiple companies. In an effort to clean …
