You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking …
Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small …
This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up to date. If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know. Our goal with these videos is to help our …
Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I …
Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find …
In this day and age, we’re all part of networks and groups of peers that communicate and interact multiple times a day. With the rise of social media and other interactive networks, it is easier than ever before to reach out to someone and get information directly from the source. This is never more prevalent …
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It’s a big ecommerce site …
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns. The question is – how do you really know how effective your campaigns are, and how can you determine ROI? Of course, the ultimate …
Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin. The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search …
From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard work have been flagged by Matt Cutts & Co as not conforming to Google’s Search Quality Guidelines. The result? A dreaded notification in Webmaster Tools and in most cases damaged …
