There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For a long time a strong combination of Phrase and Exact Match was the best way to go about it. With the introduction of BMM a little over a year ago …
Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second time he made the list of the top 25 most influential experts in 2013! What does it take to hit the list? The first is a given – you’ll need …
When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when compared to other advertising mediums: Google PPC & Bing Ads. (In terms of overcoming the learning curve.) In case you’re wondering, Google reached this statistic way back in 2007. It’s …
I had a client approach me about a year ago about to help him find new marketing methods to sell his evaluation services to classic car collectors. Even though this individual had a semi popular website that was taking a thousand or more unique hits per month, he simply could not get over the hump that would …
Google has released an update to Adwords, more specifically sitelink extensions. There is now the opportunity to describe your sitelinks with an extra 70 characters. It’s basically like having ads within an ad. What Does It Look Like This is what sitelinks are going to look like from now on and I must say it …
There are just some people in this world who cannot stand receiving negative comments, feedback and reviews. For instance, there are celebrities who make it to the top and after a few years decline in terms of career success. What’s sad is that they feel like losers in the game and commit suicide. Some are …
When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout time, is a great way to help keep your website solid and relevant to users searching the web. However, time sensitive content is just as important. This type of content …
After major updates there is no doubt regarding spamdexing and low quality work that it will be caught and hit sooner or later by Google. So, it is essential to work according to the webmaster guidelines and more importantly is to work smartly rather than working hard and getting hundreds of low quality back links …
Have you ever wanted to send out a link request to thousands of people without being a spammer? Now you can, thanks to social media. Let’s look at the ways you can use great content + social media to establish trust, build an audience of bloggers who love to link out, get exposure for your …
D! The Broadcast, a live Dallas morning show along with Advice Interactive Group, a Dallas-based Internet Marketing agency, asked SEJ’s editor John Rampton to walk its 2 million viewers through the concept of blogging. Such as what blogging can do for you, how to get started and best practices… all in 6 minutes! The segment …
