YouTube is now letting video owners share stats from its analytics tool YouTube Insights. This includes stats on total views, number of ratings and other metrics that show how video contents are used on YouTube. Whereas before, important stats such as video popularity, geographic audience and viewer demographics about YouTube videos are visible only to their owners through YouTube Insight now users will be give the option to make their video stats open to the public eyes or to remain in private viewing status.If a YouTube video content uploader has opted to share video stats, other users can see the video’s metrics under the “statistics & data” section just below the YouTube video watch page.
By activating this feature, YouTube aims to help video owners generate more page views and make their video content more interesting to other users by engaging them with those valuable stats. In addition, for video owners who are also YouTube’s content partners, these stats would help them attract more advertisers.