In response to clamor for a tighter policy on video piracy proliferating on its video portal, YouTube has launched its video identification tool. The video identification tool aims to answer three major objectives:
- provide accurate identification of video contents – YouTube is currently working with Google to refine its technology of identifying ownership of videos uploaded in YouTube. The new technology has been tested with content companies and showed promising results in identifying videos contents accurately,
- give copyright holders a choice – with the video identification tool in proper place, YouTube is giving video content owners the choice on what to do with their videos. They can block it from getting viewed, promote it even further or even partner with Google to have their videos monetized. YouTube is giving the video owners who have properly identified their videos on YouTube, a choice on what to do with those videos,
- enhanced user experience – The video identification tool and the choice being given to the video content owners are all part of YouTube main goal of providing its users a great experience in YouTube while at the same time safeguard the right and privacy of YouTube’s video content owners.
YouTube is hoping to at least clarify issues thrown against them relating to copyright infringement, violation of user rights and responsibilities.
The video ID will form part of YouTube’s policy on:
- strict repeat-infringer policy, which has been in place since our launch, terminates accounts of repeat infringers based on DMCA notices.
- We take a unique “hash” of every video removed for copyright infringement and block re-upload of that exact video file prospectively.
- We require a 10-minute limit on the length of content uploaded to the site. We provide content owners with an electronic notification and takedown tool, to help them more easily identify their material and notify us to take it down with the click of a mouse.
- We also publish copyright tips for users in plain English and clear, prominent messaging at the time of user upload.