Yahoo’s Search Results Page Has Been Improved!

SMS Text

Is Yahoo your primary search engine? You’ll find that each search engine appeals to a particular demographic. After doing some research Yahoo appeals to the following:

  • single person households (interesting fact: they use more electricity than Googlers)
  • blue collar backbone
  • poor people (according to Gizmodo and Techcrunch)

Yahoo just improved their search results page today. It looks like this:

new yahoo search results page

Notice that: Home, Mail, News, Sports, and etc are on the top of the page. The new search results page has less clutter, higher search results, and loads much faster. Yahoo is stepping up their game for sure. By paraphrasing, we learn that they are working to deliver a search experience that combines utility with beauty and gets you to your results faster.

What do you think of the new search results page?

Adam Morgan

Adam Morgan

Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog.
Adam Morgan
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Christopher

    I’d say it’s about time. If they don’t try to stand out and appeal to a particular demographic, they will always trail in Google’s huge shadow. It’s probably an impossibility to even compete with Google at this point, but a change like this should help them claim a bigger piece of the pie.

  • Alan Smith

    Great improvement now i will get something new from yahoo 🙂

  • Zulhilmi Zainudin

    Very clean and simple design. Faster loading time.