Yahoo’s latest move towards expanding the reach of its advertisement program is in the form of Adobe’s popular document reading format, Adobe PDF.
Dubbed as Ads for Adobe PDF, Yahoo’s new advertising program gives publishers an alternative to conventional way of serving ads. An ad for Adobe PDF is set to begin testing soon and will run for several months. With the new ads serving program, text-based ad units will be displayed in a panel within the PDF documents. Ad units will be static and will not in any way affect user’s reading experience. Each time a PDF is viewed, relevant ads will be displayed based on the subject content of the PDF document.
For advertisers, this extends Yahoo’s advertising market place. Similar to other pay-per-click ads, Ads for Adobe PDF gives Yahoo advertisers additional distribution channel that can reach highly specific audiences based on reading interests.
To be included in the Ads for Adobe PDF powered by Yahoo, publishers and content owners must register first. From there publishers may either upload their PDF documents into the Ads for Adobe Powered by Yahoo site or submit the URL of the site where the PDF documents reside.
So, if you are a heavy user of publicly available PDF documents on the web, expect to start see Yahoo ad links in those documents soon. In the meantime see how the Ads would look like when displayed in a PDF document.
I wonder how Google will counter this Yahoo move. Ad units on Google docs perhaps?