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Yahoo Q3 Earnings Report Card – Slightly Positive

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Yahoo Q3 Earnings Report Card – Slightly Positive

After Google reported its Q3 earnings, it’s now Yahoo’s turn to report.  Yahoo’s Q3 revenues registered a slight increase from last quarter’s data despite being a 12% decrease from the same quarter in 2008. Yahoo’s total earnings for Q3 2009 is $1,575 million.

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Yahoo’s CEO Carol Bartz attributes the slight increase in her company’s revenues to the new Yahoo homepage, brand revitalization campaign as well as Yahoo’s expansion in regional areas such as the Middle East.

“With revenue coming in above our guidance and flat sequentially, we had a solid third quarter that signals our major businesses have stabilized,” said Yahoo! chief executive officer Carol Bartz. “With new products like Yahoo! homepage, our brand revitalization campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we’re focused on what we do best – being the center of people’s online lives.”

Highlights of Yahoo’s Q3 Revenues are as follow:

  • Marketing services revenues declined 12 percent and fees revenues declined 11 percent, compared to the third quarter of 2008.
  • Marketing services revenues were flat and fees revenues increased 2 percent, compared to the second quarter of 2009.
  • Marketing services revenues from Owned and Operated sites were $851 million for the third quarter of 2009, a 15 percent decrease compared to $1,002 million for the same period of 2008. The decrease was primarily driven by a 19 percent decline in search advertising revenue and an 8 percent decline in display advertising revenue.
  • Marketing services revenues from Affiliate sites were $526 million for the third quarter of 2009, a 6 percent decrease compared to $561 million for the same period of 2008.

Although Yahoo’s performance for the Q3 is far from exemplary, it’s still good to know that the company managed to stay on foot despite the many struggles that it has faced the past couple of months. Let’s see whether they can sustain the positive momentum until Q4.

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Arnold Zafra

Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web ... [Read full bio]

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