Why We Rank #1 for ‘John Chow’ and Why You Shouldn’t Mess With Google

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If you came to this article looking for ways to “Make Money Online”, you came to the right place. If you were searching for John Chow, and ended up here you must be wondering how we are the first result and if it makes sense.
It appears Google hasn’t been too happy with Mr. Chow’s link building campaign and if you read the article linked above, you already know why John himself is not the first result. But is it fair and does it make sense for you to be sent here for an explanation?
While it is humorous to note that John doesn’t rank anywhere in the first 3-4 pages of the results for his name, it also makes sense. Google is directing anyone searching for John to an article pointing out why he is being punished, i.e. because of his questionable link building tactics. Of course the change is intentional on Google’s part and not in the least unfair. If you look at Google’s Webmaster Guidelines, you will note the following:

Some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.

John’s blog is essentially about making money online, but he sets a very bad example for his audience. John states “you should never pull all your eggs in Google’s basket,” this is very true, but many aspects of his revenue are dependent upon his Google page rank. Text-link-ads and ReviewMe are bringing in a large portion of his revenue, but to think that page rank doesn’t help sell these ads is ludicrous. John also would not have all the links from the “make money online” link-back campaign had he not been a pr6 domain.
Bloggers should learn from John’s mistake and not try to bite the hand that feeds them. Gaming Google just isn’t worth it, because true long term success comes from genuinely good content. While Google may eventually restore John to his previous standing, in the meantime the search engine is certainly making clear to not only John but anyone out there listening to his advice that they are monitoring it and will not tolerate abuse.

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