Why the SEO Industry Changes So Often

SMS Text

Let’s face it the SEO industry is a lot like a runaway train at times and all you can really do is just hold on for dear life and embrace the ongoing changes.  SEO changes because technology changes and the SERP’s sometimes have to parallel everything that is occurring in society as well as overall technology (from the search engines, visitors, mobile, etc.). The search engines have grown by leaps and bounds over the last decade and they will most likely grow by leaps and bounds over the next ten years as well.

As long as innovation is on the forefront and designers and developers continue to push the envelope of their skill sets we as marketers will have to maintain a certain level of enthusiasm towards adapting to these new technological changes in order to grow through search engine optimization.
Let’s go over some reasons, I feel the SEO industry continues to change:

Search Engine Spammers Take Some Blame

One thing that is important to understand is that often times a technology change opens some sort of window for spammers to pounce on. Almost like a boxing match the search engines have to fight back with a counter punch in order to stun the spammers and get them to pull back a bit. This sort of cat and mouse game is partially why the SERP’s are always shifting gears also. If they did not shift gears causing the good apples to have to adjust their marketing strategies the search engines would be inundated with even more spam than they already are. Spammers over time learn the technology loop holes and try their hardest to capitalize on the windows of opportunity usually causing everyone else unneeded grief.

The search engines have no choice but to have to make necessary changes or they run the risk of losing potential users overtime. The trickle-down effect comes to us having to make changes on how we approach the search space, although the good white hat and proven approaches never go out of style.

Social Media had Changed the SEO Industry

Don’t get me wrong social media is an amazing communication breakthrough and the social ability has opened the doors for smaller business to really be able to compete with the big dogs in any industry. But search engines have been forced to adapt to social media and it is something they are still working on. It’s still anybody’s game from a SERP standpoint on how social media will be displayed and embraced. The search engines have made their attempts on how to provide data directly in the search results but I think we are still on the nose end of things.

As the search engines identify better opportunities on how to properly incorporate social media aspects into the search engine marketing game it is going to cause us marketers to have to shift gears once again. Personally I enjoy the dynamic landscape that morphs and molds on a weekly basis because it creates an environment that is filled with excitement. It is nice to have a new vehicle of communication or branding but with that comes change and a great deal of it you as a business has to be willing to roll with the punches.

Search Technology and New Constant Innovation

There has been a boom on the technology and innovation side of the spectrum. Developers are getting smart and quicker with the web applications they produce leaving businesses and marketers needing to scramble around with education. If a new web application or tool makes its way into the business limelight it is up to you as a business to be able to learn how to leverage that platform to build awareness to your company or brand. With this innovation comes a change in how you market your business through the search engines and that is something that is not going to slow down anytime soon.

Search engine marketing movers and shakers are continuously changing the landscape when it comes to how a company markets themselves online through the search engine space

If you are going to market yourself in the search engine space it is important to realize that things are always changing and you have to be willing to change right along with them. Even if something changes that you are not happy with you have no choice but to go with it otherwise you run the risk of falling behind. Staying up to date with new technologies and web platforms is very important because as they change so does the search engine marketing industry.

Nick Stamoulis
Nick Stamoulis is the President of Brick Marketing, a full service Boston SEO firm. With nearly 13 years of experience in the Internet Marketing industry,... Read Full Bio
Nick Stamoulis
Nick Stamoulis
Nick Stamoulis

Latest posts by Nick Stamoulis (see all)

Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • Moosa Hemani

    WOW! Nice post

    you are right! the search industry is in a continuous state of change and this is what keep us worm i guess… I usually say that sometimes we should Thanks bit to the spammers 🙂 that forced us to use our head properly and fight with them in order to stay ethical!

    but obviously thats not the only point which keeps the search industry in the state of change.

    you cover some good points Great writeup simply worth reading.

  • Nick Stamoulis

    Thanks Moosa for reading! I appreciate your kind words!

    Take Care,

  • WebPro Technologies

    What you call change is actually the evolution of the web.

    The online world is a reflection of the real world and this evolution will be an ongoing process till both are in sync.Hence, this change is going to be a constant factor.

    After all change is the only constant thing in life.

    SEOs are just helping the websites to adapt to the changes that take place in the display of SERPs and the ranking factors for SERPs.This challenge and dynamism about the SEO industry is what carves a niche for this industry in the whole superset of online marketing.

  • Alyasha

    I do agree that change is an organic process . Changes to the Web space are triggered by the global community an it is only fair that we as marketing/SEO professionals stay in-foot with it. Makes work interesting as an added bonus 🙂

  • SEO reseller

    In line with the ever changing SEO industry is the increased number of SEO companies competing with each other. These companies should also be able to adapt on how to incorporate social media marketing in their SEO effort.

  • SEO Step

    I agree with Moosa, nice post Nick.

  • Easy Fundraising

    It makes the game so much tougher.

  • Brad Jobs

    The internet is ever changing. it is like the universe. It doesn’t stop growing and doesn’t stop changing. SEO is all about coping up with change.

  • SEO UK

    You picked up on some very interesting points here. The SEO industry is forever changing and as an SEO expert one must be one step ahead all of the time. I agree with ‘Brad Jobs’. To be in this industry and perform effective SEO you must be able to cope well with change, because even rankings will change at the drop of a hat, and search engine rankings is one of the many little changes that, along with the bigger ones will continue to develop and change and with more people getting involved with the industry, there’s more pressure for SEO experts to stay one step ahead.

    Great post, thanks for sharing.