Why Internet Marketers Should Support Android

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Mobile is becoming more & more a part of an Internet Marketers life as Android is at the heart of that acceleration.

Symbian dominates mobile devices worldwide while Blackberry leads here in North America, albeit both are losing share at an accelerated place, perhaps in part because those devices provide relatively poor to no web browsing.

Although much better, browsing & search itself on the iPhone has always been secondary to its apps as Steve Jobs stated himself, “search hasn’t happened.”

Thus for years at Internet Marketing conferences mobile search was a side session filled with charts & graphs prognosticating a huge market for the mobile web & search, but no real action items as its always for next year.

So Google licenses Android essentially for free to a multitude of manufacturers in order to expand this market for mobile search & open sources it so that no single industry player (including itself) could restrict or control the innovations of any other, thus alleviating the natural thought of a Trojan Horse scheme.

Android started slowly at the end of 2008 and picked up steam through 2009 and now in 2010 its readily apparent that its strength in numbers are pushing the mobile web wide open.

Google has affirmed this during the call of its recent earnings report as Google Senior VP, Johnathan Rosenberg, stated that the most important app on Android is the web browser as search emanating from Android phones is up 300% this year from last and in large part contributed to overall mobile search traffic being up 500% from this time in 2008.

I feel this mobile search & browsing explosion, as Eightfold logic is showing with a small sample set, stems in large part to Android providing this mobile opportunity for Internet Marketers similar to the wide open low hanging fruit of standard SEO & PPC in the early 2000s.

Although your phone may not be an Android device I feel for this reason alone is wise for Internet Marketers to get to know & support it as well partly explaining why for me Android is a double complete rainbow all the way 🙂

Thus your choice in using an iPhone (plausibly argued as the best all around smartphone), Blackberry (Outspoken Media seems to love the BBM it provides), WebOS (plausibly argued as the best mobile user experience), Symbian, MeeGo, Bada, Maemo, or the upcoming Windows Phone 7 is not being questioned.

Just as its difficult to question that 2010 is finally next year for mobile search with Android in large part to thank and deserving your support.

I will be speaking on these action items for Internet marketers in mobile at Affiliate Summit East in New York City & SES San Francisco in August.

Michael Martin PMP
Michael Martin PMP is the owner of Mobile Martin based out of San Diego, California & speaker at multiple SMX, SES & PubCon Internet Marketing... Read Full Bio
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  • Jesse Friedman

    Great Article! I def agree and so does my HTC Incredible

    • Michael Martin

      Are you upgrading to the Droid X or Droid 2(w keyboard)?

      Once the Droid X stop selling out they will launch their own Samsung Galaxy S variant, the Fascinate – Best Android phone of the Summer IMO on all 4 US mobile networks.

  • Eric

    @Michael I am loving Android on my HTC Hero. So much better than the Palm OS on the Centro I first used as a segue to a real smart phone.

    Didn't know you were located in San Diego. So many smart IM folks in town. Continued success.

    • Michael Martin


      I replied yesterday but since I included a link its still held in review, so Im replying again to make sure you get a response.

      I am curious with the next Android update, Gingerbread, later this year thats supposed to be really UX focused & led in large part by the person behind WebOS UI, which many argue is better than even iOS on the iPhone.

      I live in the La Jolla/UTC area next to the Mormon church on 5, although today I am going to wade my way through downtown to meet friends here for Comic Con. 🙂

      • Eric

        I know the area very well. I've been here all of my life. Are you attending the Purposeinc Think Tank in September?

  • Asefati

    Great article thanks…loved it…I think as Apple remains a closed company, they will lose more market share to Google. I think Droid has already become “the OS” for smart phones just like how windows was the OS for PCs.

    Keep up the good job (and keep working on branding droid)

    • Michael Martin

      Android devices are already outselling the iPhone 4 even with its impressive launch.

      Strength in numbers & Android is getting better faster.

      Just be carefull saying Droid as thats only Verizon's branding of Android phones 🙂

  • Local Internet Marketing

    I currently have an HTC running Android. It doesn't have as vast a selection of apps, but it does have the more popular ones. I've been having some issues with it though, since the last update. When is Samsung launching the Galaxy S? Worth waiting for, or best to upgrade to the Droid X?

    • Michael Martin

      Samsung sent me the T-Mobile variant of the Galaxy S, the Vibrant, to review yesterday.

      Initial thoughts is its an iPhone 3GS design w Android + a larger better screen & MUCH faster – its the perfect seqway to Android from those used to the iPhone.

      Its coming to all US mobile carriers this Summer – AT&T/T-Mobile now & will be on Sprint & Verizon once the Evo & Droid X stop selling out.

      I would take the Verizion Galaxy S, the Fascinate, over the Droid X.

  • alanbleiweiss

    OK who planted the Android guy on this site? 🙂

    Seriously Michael. I get the concept that mobile search is fast becoming a critical area of focus for some people in some industries. But exactly how big a deal is it at this point?

    For example you refer to the notion that

    “search emanating from Android phones is up 300% this year from last and in large part contributed to overall mobile search traffic being up 500% from this time in 2008”

    Except you don't say, and I couldn't find info in the originating article on the real numbers. If it's up 300% from last year, but last year there were only 50 people doing search on Android phones, that's a whopping 150 people. Right?

    So without the data on exact body count, I'm not pressed to tell clients they have to do mobile yet, unless they're in the local services arena, like restaurants, clubs, and anything that should already be optimized for Yelp and Google Maps.

  • Pharmacy On line

    That is really interesting. It gave me a number of ideas and I’ll be posting them on my blog eventually. I’m bookmarking your site and I’ll be back again. Thanks again!

  • SEO Essex

    Great article. I see your point on why internet marketers should learn the Android system. Now I'm really leaning forward to getting an Android phone for an upgrade.

  • aadi Soft Innovation

    Much thanks for yet another fantastic article. I am always trying to find awesome internet marketing tips to recommend to my own readers. Thank you for taking the time to write this post. It's exactly what I was looking for. Truly awesome post.

    • aadi Soft Innovation

      Type your reply…

  • Website Design Solutions

    really very interesting and thanks for sharing.