What You Need to Know About Facebook Advertising

SMS Text

Source: Setting Up Facebook Advertising | Facebook for Business

Because it has almost one billion users, Facebook has a great way of gathering demographic information about its users. In fact, the social networking giant has the best-targeted advertising programs online. This allows a brand to target users based on almost anything that’s listed on their profile, as well as to track its success with each segment.

Facebook Ads can run a per-impression or per-click basis. It shows you the current bids that are similar to your ads, letting you know whether yours is in-line with others in your industry. You can also set a daily limit of your ads so you won’t blog your budget.

Types of Facebook Ads

Facebook has various types of ads which you can choose from. There are ads that direct your audience to your brand’s Facebook Page and straight to your website. You can also create Facebook event ads complete with RSVP link. Also available are the ads for Facebook Groups and Applications.

What’s good about Facebook ads is that other users can rate it. If your ads direct a user to your Facebook Page, he or she will automatically become a fan of it once the “Like” button is clicked. Users can also close an ad that they don’t like and specify why they don’t like it. This would give you insight whether your ads are doing well or not.

Targeting Options of Facebook Ads

What makes Facebook an ideal social media marketing platform is its powerful targeting options. As mentioned earlier, Facebook Ads allow you to target a user based on almost everything that’s written on his or her profile.

You may start targeting a potential audience based on its location, and you can even specify the city or country. This option is very helpful for local businesses. From there you can target a customer based on basic demographics such as relationship status, age, birthday, likes, and interests.

The good thing about these options is that you can create “tailor-made ads” depending on the demographic group that you want to target. For example, you’re targeting Mixed Martial Arts fans. You can create individual ads for the fans of George St-Pierre, Anderson Silva, and Jon Jones.

You can then employ these ads to users who have indicated that they’re fans of the mentioned MMA fighters. That way, you can distribute better targeted ads that garner more favorable results.

If you want to have a successful Facebook Marketing campaign, the key here is to know the ins and outs of these components and learn how you can use it to your advantage.

Aki Libo-on
Aki is a content strategist and marketing consultant. As the assistant editor of SEJ, her job is to make sure that all posts on SEJ adhere to the editorial guidelines. When not at work, she is busy plotting her #WorldDomination plans while jogging on a Sunday morning.
Aki Libo-on
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • http://magseo.net/ Magazine SEO

    Hello, damage that is a bit far! Because such training would be welcome, given the growing importance of social networks. So in the meantime, I will follow the advice of Veranda!

  • http://peterex3.tumblr.com/post/63738391086/pirater-un-compte-facebook-pirater-facebook-sans peterex3.tumblr.com

    ” Note: One must go to the “see more settings” option under “privacy shortcuts” to see all three settings (look for the little lock symbol on the Facebook page). It can also be a portal where you can get useful suggestions about how the application you created can be further enhanced and improved to serve the public much better. Therefore all companies should have a Facebook page where they can interact with their customers.