What Hasn’t Google Bought?

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In the 90s, some startups dreamed of being acquired by Microsoft. In the 00s, do they dream of being acquired by Google? I mean, what hasn’t Google bought lately?

In the recent past, Google has purchased web software companies to further their MS-Office-like suite of tools, a huge online advertising network, Doubleclick, (with attached SEO business, Performics), and now a video-conferencing technology company, Marratech. I’m sure I’m missing several other purchases of note, but it doesn’t matter. Google is everywhere, and they are going to define the rules of each arena the way they please. This acquisition trail goes beyond anything that IBM or Microsoft ever wandered down because Google is covering so many bases.

You could play semantics and say anything is fair game online, but don’t forget that Google is also advertising in print and going after TV as well. Where are they not present? And what does this all mean? My prediction? We’ll see a spate of “anti-competetive practices” lawsuits appearing in 2008-2010 – even when Google’s actions might be for the proverbial greater good.

Their goal to index all of the world’s information does not seem to jibe with some most of these purchases. So what are they really up to? Don’t get me wrong, I actually love and use many of their web tools. Though I’ll never install their toolbar.

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  • Dan

    well….eBay bought Skype…

    Think Google will look for something similar?

  • Mike Bogo

    Google is now morphing into a massive advertising platform – they’re expanding their bread-and-butter product everywhere in a scalable nature.

    You can tie just about everything to advertising or the precursor to profile-based advertising – Google Maps is an assist to local marketing, same with Google Earth. GMail, Reader, toolbar give them massive information about what you like and don’t like.

    The only tools that aren’t primarily for advertising are the apps that are part of the Google Suite, which they’ll be marketing to corps and schools.

  • Dan

    radio, tv, print, web

    all controlled through one interface.

  • Raj Dash

    Didn’t they originally try to buy Skype, but lost bidding to eBay? They aren’t doing much with Google Talk, though the (fabled) Google Phone may change that.

    Yeah, full control of the world’s information, in all mediums. It’s brilliant in one way, scary in another.