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Weblogs Inc Running Google AdSense in RSS Feeds

Loren Baker
Loren Baker SEJ STAFF
Weblogs Inc Running Google AdSense in RSS Feeds

Weblogs Inc Running Google AdSense in RSS Feeds

There was some testing going on and discussions on yesterday about Google AdSense adds located in RSS feeds. Now, Weblogs Inc has announced that it is the first platform to test Google’s much-anticipated RSS advertising service. RSS feeds for The Unofficial Apple Weblog (www.tuaw.com) are now carrying Google AdSense powered contextually relevant text ads.

John Calacanis of Weblogs Inc explains the new AdSense channel : What does this mean? Well, it means we know we can make money off of our RSS feeds and that we can justify providing you—our readers—with free “full” feeds to our content. Many folks are moving to headline only feeds so that you have to click through to the Web… I can understand this, how else is a publisher going to make money? Well, that question is answered and we’re psyched to be part of it.

What it also means is that people who have been stealing our content are now going to be stealing it with advertisements in it… so, while we don’t allow others to re-publish our full-feeds to the web (headlines only please!), at least we will make some money off it when they do!

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Loren Baker

Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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