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  3. SEO Serving Pulse 360 Sponsored Links : What About Yahoo!?

The Weather Channel and Pulse 360 (formerly Kanoodle) today jointly announced an exclusive multi-year agreement resulting in the launch of Pulse 360’s sponsored links on (and its 25 million monthly users).

Pulse 360 links do not pass link juice, and are more like the physical set up of Google AdSense or Yahoo Publisher Network, without the enhanced contextual targeting.

An interesting note is that is a Yahoo Search partner, so Yahoo provides search results and sponsored search links on, but Pulse 360 is servings its contextual link ads. So why isn’t serving YPN ads?

It’s my understanding that Yahoo’s relationship with is totally search distribution oriented, but one defining reason may be that Pulse 360 offers video advertising text ad units, and serving them via videos is an obvious fit, adding a new video monetization tool for

Pulse 360 says the launch of its sponsored links on increases the Pulse 360 premium network to more than 6 billion impressions per month.

Sites which serve Pulse 360’s link ads include, the sites of the Wall Street Journal Online Network, including, and, the sites of the CBS Television Stations Group,,,, and

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... Serving Pulse 360 Sponsored Links : What About Yahoo!?

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