Want a More Organized Search Results? Google Square It

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I’m not going to assume that Google’s sudden announcement of  Google Square has anything to do with Microsoft Bing.  Nevermind if Google intentionally or unintentionally announced Google Wave a few moments ahead of Microsoft’s announcement of Bing’s launch. I still don’t want to think that Google Squared was launched to overshadow again Bing online availability.Anyway, according to Google, Google Squared is an experimental search tool that collects facts from the web and presents them in an organized collection similar to a spreadsheet.


What Google Squared does is to present search results in rows and columns. Each rows represent attributes/characteristics related to the search term, while several rows are given for images, descriptive, and various attributes search results.

To make it even more useful, Google is also allowing users to create additional column that would contain other attributes of the search term. Goole will try to fill in the column with relevant data depending on what the user wants to see. Users can also suggest to remove columns which are not relevant at all.

Another point that Google Squared wants to achieve is to make the squared search results as the most efficient search results for a particular search term. So, users can save a particular squared search and then get back to it later on  if they thought of something worthy to add to the search criteria.

Here’s a video of Google Squared in action:

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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  • Noodle Squares

    The G^2 results rarely make any sense. This kind of thing still needs to have some human intelligence mixed in; compare with Noodle Squares.com that is part human intelligence and part automated. Compare:


    [disclaimer: associated with noodlesquares]

  • Stephan Miller

    Google has really been giving away the keys to the kingdom lately with this, related searches and Wonder Wheel. A lot of good tools for SEO’s.

  • Tom Gibbs

    This should come in handy for search engine optimizing your website or blog.

  • Alan Bleiweiss

    Google Squared is like Cuill meets Wolfram Alpha or, for us urbanites, google on Crack

    My results for anything I would normally search were totally off kilter. Some brought back completely irrelevant info

    Totally a useless resource for all but a small slice of the world, I just don’t know who that slice would be since it’s completely wacked.

    And as Svetlana ( @Profy ) found, G^2 thinks living people are dead. http://bit.ly/EboxA

  • Patricia Skinner

    All things considered, I think I’d rather stick with ordinary, common or garden Google, and try out Bing for comparison: all this exotic stuff does make it rather complicated. Thanks for the explanation though Arnold–at least I know what I’m missing. 🙂

  • Find Tips

    I coudn’t agree more Patricia. There’s something about simplicity that has always been very appealing to me personally. While other engines crowd their homepages, Google has always managed to keep things relatively uncluttered. I hope this doesn’t start changing or I’ll be looking elsewhere for search.

  • Tag44

    Thanks Arnold, thanks for the post and for the useful information, keep it up..:)

  • Nair Satheesh

    Google Squared appears to be similar to my patent application:

    Frankly, I am getting a Déjà vu effect while going through the “Google Squared” application because it appears to be very similar in function to my United States patent application which was filed on April 12, 2007 and as publicly disclosed by the United States Patent and Trademark Office on October 16, 2008, when the patent application was published.

    My patent application is titled as “Method And System For Research Using Computer Based Simultaneous Comparison And Contrasting Of A Multiplicity Of Subjects Having Specific Attributes Within Specific Contexts” bearing Document Number “20080256023” and Inventor name “Nair Satheesh” which may be viewed at http://patft.uspto.gov/ upon Patent Applications: Quick Search.

    Google Squared appears to be using at least some if not many of the same methods and systems as set forth by me more than two years ago in my patent application. In fact there are many more methods and systems disclosed in my patent application which I believe will help resolve certain inaccuracies found in current Google Squared application.

    I have issued legal notices to Google through my Patent Attorney in the US but Google has not responded yet to any of my notices.