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Twitter Tests Voting On Tweets

Twitter carries out an experiment that gives users the option to 'down vote’ or up vote’ a reply within a Twitter conversation.

Twitter Tests Voting On Tweets

Facebook gives you a range of icons that showcase how you feel about a post; including: like, love, care, haha, wow, sad and angry.

LinkedIn takes a similar approach, with response icons being: like, celebrate, support, love, insightful and curious.

Reddit has arrow-shaped up and down icons, TikTok and Instagram keep things simple with a heart button and YouTube has a like and dislike icon on their videos.

Now, Twitter has announced it is experimenting with an up and down vote feature on its platform, available only for replies to tweets.

The experiment will also only take place on iOS:

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The supporting images showcased the feature as an up and down arrow, a thumb up and thumb down icon, and just a downward arrow icon.

The tweet was followed with additional information from Twitter Support, confirming that:

  • This is for research purposes ‘right now’.
  • It does not qualify as a ‘dislike’ button.
  • Only you will see your down vote.
  • The order of your replies won’t be affected.
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When questioned further in the comment sections, Twitter reiterated that it shouldn’t be viewed as a ‘dislike’ button:

Twitter specified that the experiment is to inform the platform of the relevancy of the conversations that stem from tweets.

Additional Insights From A User Researcher At Twitter

Cody Elam, whose profile states he is a user researcher at Twitter, retweeted the post and followed it up with additional information in the thread:

Comments in the thread specified that past research has highlighted that replies that are informative, supportive, positive, and funny were considered the best types of responses to tweets.

According to the researcher, this latest research approach aims to empower people to voice their opinion on the quality of responses privately, giving Twitter more ‘nuanced feedback’ without ‘publicly shaming others’.

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The research will also ascertain whether this feature is valuable to users.

His final thread read as:

“As a researcher, this experiment is a great opportunity to learn about the ways that we can improve conversation ranking on Twitter.

We look forward to understanding how reply voting can improve conversations on Twitter!”

Responses From Twitter Users

As I scrolled through some of the responses in the thread, there were multiple comments from users voicing concerns that this will make the platform more toxic and has the potential for misuse.

The focus from users seems to be on the down voting aspect rather than the up voting feature, even though the up votes will be visible, essentially working as a ‘like’.

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Additionally, comments seem to be requesting that Twitter looks for approaches to bring more positivity to the platform.

There were also a fair few comments asking for Twitter to implement an edit button, so it will be interesting to know if that makes it into the research results.

The initial tweet from Twitter did not specify an end date to the experiment, and it will be interesting to see, in light of the responses, whether this is an experiment that will result in the feature being rolled out or not.

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YouTube Tests Hiding Dislike Counts On Videos

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Sources: Tech Crunch

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Rebekah Dunne

Content executive & SEJ news writer at Sweet Digital

Rebekah has six years experience in the world of digital. When she isn't writing news stories for Search Engine Journal ... [Read full bio]

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