Three Yoda Quotes Guaranteed to Make You a Digital Marketing Jedi

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“If no mistake you have made, yet losing you are…a different game you should play.”

– Yoda

Difficult digital marketing is, continue to work hard at it you must—I promise I’m not going to do this the whole blog, but you had to give me one.

Here’s the dealio dear reader: Yoda is quite possibly the greatest digital marketer on the planet. This little green man offers up the greatest advice ever given and could possibly make you the greatest digital marketer who has ever lived should you choose to listen.

Here are three tips from the Jedi master himself:

“If no mistake you have made, yet losing you are…a different game you should play.”

Digital marketing aint easy. It takes massive amounts of perseverance, ongoing dedication, continual adjustments, and never-ending content creation in order to make sure that you (and/or your Clients) are getting the online conversions necessary to bring home the Jedi bacon.

A lot of time is spent on “proper” optimization (and rightfully so), but there’s a problem that many digital marketers face that has yet to be fully addressed: What if you aren’t doing anything wrong and it’s still not working? You’ve read the books, subscribed to the blogs, played by the rules, and you still haven’t managed to gain any traction. What do you do?

Digital marketing has gotten so formulaic that it’s easy to get stuck in the rut that is the best practice checklist and not make any headway. You have to be honest with yourself and realize “getting nowhere am I, change my approach I must”. (Note – that was you that said that, not me).

Just because you’re not doing anything wrong doesn’t mean you’re doing anything right! I know that sounds like a no-brainer, but it’s something that a lot of would be marketers need to hear. Google isn’t about delivering results that aren’t irrelevant. They deliver results that are relevant.

Quit playing it safe by pushing out white-label content that’s only purpose is not to break the rules. Create something that is actually of value to your potential readers. Pull them in. Entice them. Give them something that they need and can’t live without. Easier said than done? Sure. Possible? Absolutely!

It just takes doing, and the guy who’s sitting around worried about the things he’s not supposed to be doing is never going to do it. Get inspired and start pumping out content, infographics, and videos that are actually worth reading, sharing, and watching. Then, see what happens.

“You think Yoda stops teaching, just because his student does not want to hear? A teacher Yoda is. Yoda teaches like drunkards drink, like killers kill.”

You’ve gotta love the little green fella. Here’s the truth: This is not a casual undertaking. Creating a presence online is not even a full-time job anymore. It’s a lifestyle. You eat, drink, breath, talk, and (pardon me) excrete digital marketing. Sounds like fun right? If you’re answer was anything other than “Hell YES!” you’re in the wrong line of work. That’s not an accusation, it’s a polite reminder that you need to find someone else to do this for you (like a professional digital marketer instance).

Would you go to a doctor who practiced in his spare time, when he “could get to it”? Or a lawyer who was also a part-time accountant and doubled as a salesman? Me neither. You want someone who is dedicated to their craft—committed to doing it better than anyone else out there—and how can they possibly do that if they don’t consider it a part of who they are.

If you love this stuff, keep reading. If not, find someone who does and pay them to do it. Then go focus on what you LOVE to do.

“Always pass on what you have learned.”

Inbound Marketing isn’t an ideology. It’s the way the digital world functions. You can’t yell at your target market in passing and hope they hear you. Now you have to create. You have to prove yourself and earn the job before you ever get it. But how? Establish yourself as a thought leader in your industry.

We live in a time where the power is in the hands of the consumer, and only the best of the best can rise to the top. If you’re one of the best, you’ll find it easy to differentiate yourself online by sharing your knowledge and expertise on an ongoing basis. If you’re not one of the best, you either need to work on becoming one or quit. Sad but true. There’s no room for people who aren’t striving to be cutting edge and to expand their industry and grow their circle of influence.

In days of yore, it was the strategy to keep everything you learned close to the chest and squeeze every nickel and dime out of your customer if they wanted the pleasure of knowing it. The script has been flipped now—information is freely available. Now, you must divulge your entire knowledge base, so your potential customer “knows that you know.”

The fear used to be is that if the client knew the recipe, they would make it themselves. Inbound Marketing has proven this not to be the case. Why? Because there’s too much to cook! There a million and one different services that people need on a regular basis, and it makes exponentially more sense to hire an experienced professional (you) who has proven their acumen than it does trying to be the jack of all trades and doing everything myself.

Share your knowledge. Give it away. Pass it out. If you don’t someone else will and then you’ll look like a second fiddler who came in and jump on the other Jedi’s Pod Racer.

Thus completes our Jedi training for today. Learned something you have? Then comment you should!

Kasim Aslam
Kasim Aslam is a digital marketer and principal of Solutions 8, a digital marketing and website design firm that provides a relative one-stop shop for... Read Full Bio
Kasim Aslam
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  • David Jensen

    Great post Kasim! Love the Jedi play…and the first tip about doing it right instead of just not doing it wrong is spot on for where I am right now.

    • Kasim Aslam

      Thanks David!

      Glad the Jedi message resonates 🙂

      I’m sad to say I still have to relearn the first tip on a fairly regular basis but that’s the nature of the beast I guess. Is there anything you’re struggling with specifically? I’d love to compare notes if you’re up for it. You can catch me on Twitter @kasimaslam

  • Jose Mejia

    Emphasis on loving digital marketing is fantastic, as a digital marketing major I understand that I must wake up and thinking about digital marketing and go to sleep and dream about it. I love the industry and the potential that it holds to people that stick with it. It’s a challenging industry because of everyday changes going on, and that’s something I find exciting. Great advice!

    • Kasim Aslam

      Thanks Jose! I used to get overwhelmed (and pretty discouraged) at how quickly everything would change. Just when I felt like I was mastering a specific “something” I would wake up and find that some genius had decided to completely flip it upside down. It wasn’t until I finally decided to accept this as an inevitability that I really start to have fun with it.

      I really appreciate your comments and readership! Feel free to follow me on twitter @kasimaslam – I’ll make sure to return the favor. I enjoy engaging with other digital marketing fanatics!

  • Moosa Hemani

    Very Interesting! I love how to inject Yoda in the Digital Marketing world!

    I like the honest approach here! for a master like Yoda, you need to loose, make mistakes and learn from it… the only thing we should consider here is to make mistakes but analyse it a little quicker so that you get more time to play the game.

    • Kasim Aslam

      Thanks for the note Moosa! And I couldn’t agree more – I’ve learned so much more from my mistakes than I ever learned from “playing it safe”. Feel free to catch me on twitter @kasimaslam – would love to compare digital marketing notes!

  • Richard Ng

    Hi Kasim,

    What a great article this is! May the force be with you and all the digital marketers!


    • Kasim Aslam

      Thanks Richard!

      On a side (and moderately unrelated note) did you see that Disney is looking to put another Star Wars trilogy together? I wonder if they bring Yoda into the mix somehow…imagine how many blogs I could write 🙂

  • Dominic Steel

    This is absolutely excellent post Kasim. I love the way you wrote the article, distinguishing yourself with the horde of articles I read every day. This post made my day better. And really good thoughts in there as well. Thanks for writing this up.

    • Kasim Aslam

      Ha! By far one of the best compliments I’ve received – thanks Dominic…

      I’ll try to keep more coming – feel free to connect w/ me on Twitter @kasimaslam

  • Edwyn Jay

    Good article, but how can we benefit from this knowledge in real life marketing?r:) I am currently examining how can I benefit from this to promote my blog. So far I focus on SEO, social media and use cheap advertising such as tools found on or I buy marketing books on appsumo. Great post!

    • Kasim Aslam

      Hi Edwyn,

      That’s a fair question – I think practical application is one of the big missing links when bloggers begin pumping out “tips and tricks”. The big take home message for me in this blog was to free yourself from analysis paralysis and start DOING. Speaking for myself I can’t tell you how many times I’ve spent trying to figure out the perfect strategy or approach when I should have just been experimenting with what actually works and what doesn’t.

      I’m happy to chat about this further if you’d like to connect via twitter @kasimaslam

  • Tait

    Here’s another one: “Do or do not, there is no try.” This has many applications. One example would be setting content publishing schedules. Create a schedule and stick to it. Simply “trying” to post once a week will often result in failure.

    • Kasim Aslam

      I don’t know how I missed that! Great follow up Tait…Couldn’t agree more – I’m still guilty of pulling out the “I’ll try to get it done” card when discussing new initiatives with our team. Do you use a specific tool for content scheduling or just keep it simple? The next blog I’m working on deals with content scheduling and planning. Its a slippery slope because you want to make sure you’re staying “real time” with your posts but its also difficult if you don’t have a road map of sorts. Any tips on your approach? I’d love to include them in the next write up (with due credit of course).

      Hit me up on twitter @kasimaslam

      • Tait

        For content we create within our company, we just use Excel to keep an active list of ideas. Then we schedule tasks via our project management software. Like, a post is due by Friday.

        For content that the client is supposed to produce…that’s tricky. I have no surefire way of inspiring clients to continue to produce content on a regular basis.

        For my own blog, unfortunately I don’t really follow a great schedule for it either. 🙁

  • Markus

    its hard to find a good mix between fun and informative and you’ve struck a perfect balance here look forward to reading other stuff that you write good job

    • Kasim Aslam

      Thanks for the note Markus! I always appreciate feedback – good feedback even more so 🙂

      If you’d like to stay up to date on the other blogs we’re pushing out feel free to follow me on twitter: @kasimaslam