I love venturing into new and unknown places. Travel has always been an extremely important part of my life. The excitement of learning a new culture and language thrills me and has trained me to remain adaptable and open. In many ways, SEO can seem like a foreign language to me.
I’m sure I’m not alone in this as most people have difficulty defining SEO, and when they do it tends to be precluded with the obvious caveat, “It’s a changing game.” I would compare it to trying to learn a new language, but a language with words that transform every 6 to 9 months. It’s not for those who are scared of change, but for those who appreciate the unknown. I am fairly new to the SEO game, and one of the first lessons I learned in SEO could be phrased as, ”Learn the language, but don’t get comfortable with it because it has already changed.”
It has never been easier for people to create data. Each blog post, every Facebook update, every single Tweet, it’s all new data. So how do we harness this new and exploding world of information? This new media has often been referred to as Web 2.0. We’re just now getting used to the idea that Google is taking these social connections into account when retrieving our search results. Now that we have this information we can start figuring out how to harness it, but guess what, Web 2.0 is already old-hat. That’s where Web 3.0 comes into play.
Web 3.0, or the semantic web as it is sometimes called, looks at the future of the Internet and sees that there will come a day when our present way of categorizing and sharing web data will become unable to keep up with the data being created. The semantic web works to create links and connections between all this data to create structure for each individual person. It is largely complex and largely unknown. It is discussed and argued amongst some of the most brilliant and creative minds.
So what does this all mean? It means we’re behind. It means that we are trying to get ahead of a curve that has not yet been created. I’m sorry to all of you who have read this post waiting for my “3 tips to figuring out Web 3.0” or “The top 10 things to keep in mind when…”
Unfortunately this isn’t yet a subject that warrants any of that type of input, especially from someone like me. What I can do is offer this. The semantic web, in my opinion, is not a Utopian Internet. It is possible to find a way to structure this incredible, steady flow of data and it is possible to categorize it within relationships thereby making our Internet experiences more and more personalized. Web 3.0 will move to make everyone a spokesperson. This means that more people’s opinions will be shared, and that means that there will be money to be made by the person who can navigate these opinions and find a way to put YOUR COMPANY’S opinion above everyone else’s.
Much like learning a new language, SEO is less about the techniques and more about learning how to relate to people. The techniques and practices may change, but the core model stays the same. So as we enter in to this new adventure keep in mind that we’re still in the business of connecting people, we just have to learn a few new words along the way.