The Domain Name Market in 2008: Buy or Sell?

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I wrote a story a couple of months back, “Domain Market Remains Hot: A Bubble Waiting To Burst?” Today, there was a comment from an SEJ reader from the story which asked, “It is now 7 months later… And I haven’t read much about domain valuation since Business.com.

I spent quite a bit on some good (and crappy) domains, and renewals are rolling in. I know it’s only a few bucks, but they can add up. It would be nice to get an update from SEJ readers about this.

Any new speculations…?”

I’m not a domain expert; I’m an online marketer that over the years has built a portfolio of domains and follow the market here and there. My speculation for 2008 is that the market is stable in terms of buying and selling, I think it will remain neutral at least for the first or two quarters of the year or until an important event happens in the industry that can change the market itself.

It’s possible a speculative recession in the country can affect the prices of domain names like it affects almost everything else in the country. A great way to measure this market is through auctions such as Moniker auctions.

Lets look at some results from December 2007 of some domains sold from a live auction at Pubcon:

  • Soccertv.com $80,000
  • DisabilityPolicies.com $1,000
  • Grandpa.com $55,000
  • BillingPlans.com $900
  • FamilyServices.com $45,000
  • FirstClassUpgrade.com and FirstClassUpgrades.com $900
  • MortgageRates.org $17,000
  • FreightDelivery.com $900
  • BlindDating.com $14,000
  • SellDVDs.com $900
  • ComputerDiscounts.com $10,000
  • CollegeSavingsProgram.com $800
  • SEONews.com $8,750
  • DigitalCameraParts.com and DigitalCameraRepair.com $800
  • CommuterFlights.com $8,000
  • FloridaSailBoatRentals.com $750
  • DisabilityPolicy.com $7,000
  • AutomaticPayment.com $700
  • BadCreditSolutions.com $5,500
  • ConsolidatedMonthlyPayments.com $700

There are many domain auctions online so that’s a great way to get a feel for what’s happening at the moment. Just from the look of the domains above, in my opinion, there were some very good deals. It may even be a better time to buy then to sell.

We’ll see what happens in the next 2-3 months of the year to get a better grasp of the market in 2008.

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart... Read Full Bio
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