The Difference Between Marketing, PR, Advertising, and Branding

SMS Text

Ads of the World is an online archive of the best and most interesting advertisements from across the world. Today I came across an advertisement on their site that uses four simple pictures to explain to you the difference between marketing, pr, advertising, and branding.
The site is a great source of inspiration and is useful if you want to see what kinds of advertisements are successful in various different markets. Click here for the original images and related discussion. The source link was also submitted to Digg and deserves to get some attention.

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  • Tammy

    Hi, Muhammad, from your tablemate at SOBCon.
    This series of images was really helpful to me, in part because of the simple and elegant way they convey the differences, and in part because they reminded me why so many people in my world of education and dispute resolution dislike marketing in the traditional sense…because walking up to someone and saying, “I’m a great ___” feels ego-laden. I’d sure love to see an additional image, one that conveys marketing in the conversation marketing sense!
    Also, a question for you: The images are in a sequence, though perhaps not intentionally so. Would you say the four types of actions are similarly sequential?

  • Paul

    Haha… yes yes yes.. this explain everything in the simplest of words.

  • Todd

    They forgot SEO – where she SEARCHES for “world’s greatest lovers” or “great lovers near me”, and let’s google make 90% of the choice for her:)

  • Neil Patel

    LOL, love the pics!

  • Hasan Luongo

    great post, I think the PR pic seems more like word of mouth, or referral, but I get the trusted 3rd party relation to PR. any way I really like the visual. I looked through the Ad of the Wold site and didn’t find the series of ads, could you send me a link?

  • Muhammad Saleem

    Hasan if you read the article the whole way through, you will find the direct link at the end.

  • Hasan Luongo

    my bad for the bad spelling…in a rush as usual

  • Brian Humphrey

    As usual, great stuff. Which has me wondering: Given the schema above, how would you personally choose to portray ‘viral marketing’?
    Thank you Sir, for making Pronet a daily must-feed!
    Brian Humphrey
    Public Service Officer
    Emergency Public Information Center
    Los Angeles Fire Department

  • Laurence

    Here’s another one with the same line of thought:
    The buzz Word in today’s business world is MARKETING. However, people often
    ask for a simple explanation of “Marketing.” Well, here it is:
    1. You’re a woman and you see a handsome guy at a party. You go up to him
    and say, “I’m fantastic in bed.”
    That’s Direct Marketing.
    2. You’re at a party with a bunch of friends and see a handsome guy. One of
    your friends goes up to him and, pointing at you, says, “She’s fantastic in
    That’s Advertising.
    3. You see a handsome guy at a party. You go up to him and get his telephone
    number. The next day you call and say, “Hi, I’m fantastic in bed.”
    That’s Telemarketing.
    4. You see a guy at a party; you straighten your dress. You walk up to him
    and pour him a drink. You say, “May I?” and reach up to straighten his tie,
    brushing your breast lightly against his arm, and then say, “By the way, I’m
    fantastic in bed.”
    That’s Public Relations.
    5. You’re at a party and see a handsome guy. He walks up to you and says, “I
    hear you’re fantastic in bed.”
    That’s Brand Recognition.
    6. You’re at a party and see a handsome guy. He fancies you, but you talk
    him into going home with your friend.
    That’s a Sales Rep.
    7. Your friend can’t satisfy him so he calls you.
    That’s Tech Support.
    8. You’re on your way to a party when you realize that there could be
    handsome men in all these houses you’re passing, so you climb onto the roof
    of one situated towards the centre and shout at the top of your lungs, “I’m
    fantastic in bed!”
    That’s Junk Mail.
    9. You are at a party; this well-built man walks up to you and grabs your
    That’s the Governor of California
    10. You like it, but twenty years later your attorney decides you were
    That’s America.

  • rkdharan

    in the illustration for public relations it could have been better off if it saiid that poeple say that he is agreat lover rather than trust me he is a great lover.

  • Andreas Andersen

    A picture describing “conversational marketing” would perhaps show the male saying something like: “How can I help you achieve orgasm?”