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Terry Semel of Yahoo Interview Notes by Jeff Jarvis

Terry Semel of Yahoo Interview Notes by Jeff Jarvis

Jeff Jarvis of BuzzMachine took some excellent notes of an interview primarily conducted by Ken Auletta of Yahoo’s Terry Semel. Here’s some of my favorite blurbs:

“He says he talked to Google’s founders early on about buying them. Their first offer was $1 billion “and we don’t want to sell.” A few weeks later, he said, the price rose to $3 billion and they didn’t sell.” I would love to hear more about this one.Update: And I did! Looks like this might’ve been heard wrong. According to Kelly Delany from Yahoo Corporate Communications: “Mr. Semel said that Google’s founders made both offers, neither offer was made by Yahoo!. Here is a link to the video of the interview Mr. Semel’s story about possibly acquiring Google is approximately six minutes into the interview.”

“What is Yahoo’s business, Auletta asks. “Our fundamental business is selling advertising… Our fundamental business is that we license content from around the world… and we sell advertising.” Blank Stare…not sure I would agree with this.

““Machines don’t answer the questions of people. People answer the questions of people.” What IS this – quotes from the Matrix School of Neo-isms?

““We don’t have the ambition to do a lot. We have the ambition to help lead the way and help others to do the work for us,” he says.”This one kind of speaks for itself. Yahoo needs a better evangelist and FAST.

Whole bunch of interesting tap-dancing around the China bloggers deal as well, and of course, the inevitable content vs. relationships blurbs. Overall I thought it was a pretty good interview.

Category SEO

Wendy Boswell is the Editor for About Web Search and part of the New York Times Company.

Terry Semel of Yahoo Interview Notes by Jeff Jarvis

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