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Social Networking for Business Professionals

If you think social networking was only for the young demographic, think again. The Institute for Corporate Productivity (I4CP), recently held a survey and found 65% of business professionals are connecting to social networking websites. The most popular in order was LinkedIn, Yahoo360, and Myspace.

Some of the stats collected by I4CP are as follows:

“About half (52%) of respondents whose organizations are using social networking sites do so to keep internal staff and remote employees connected, while 47% of total respondents use the networks to connect with potential clients and to showcase their skills. A total of 35% say they use networks to assist them in finding a job. “

More stats…

“Of those respondents who do not currently utilize social networks, the top reason (37%) is simply that they don’t know what networks to use. The majority of respondents (59%) said they would likely use social networks if they knew that such use would assist their professional development (31% say they already do), and a full 77% would welcome using them if they thought the networks could aid organizational efficiency.”

This report actually shows a gap in social networking. Much of social networking, hence “social”, is used for entertainment purposes and I believe there’s a gap in the business social space.

Category SEO
Pablo Palatnik

Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist ...

Social Networking for Business Professionals

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