A Snapshot of SEO in 2015 and Beyond [INFOGRAPHIC]

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A Snapshot of SEO in 2015 and Beyond [INFOGRAPHIC]

SEO: an ever-changing subject that, if you are reading this here on SEJ, most likely plays a role of some capacity in your current position. Whether you’re a senior analyst at an agency or have just started an in-house role in online PR, you need to know it.

So how well do you actually know SEO? Whether you are a newbie or seasoned vet in the industry, it can be easy to forget the fundamentals and navigate your way through the multiple updates thrown at you from the search engines (namely Google, of course) – not to mention the breadth of tools out there that can assist you on your quest for SERP-supremacy.

I remember starting out in SEO in 2011, and feeling bogged down by the learning curve and reading required to provide a clear snapshot of search engine optimization. Since then, the industry has changed immensely, with the tactics I was being taught back then were quickly labelled black hat and replaced with a better and much more natural way of doing things.

In short: keeping up is paramount, or you’re just going to get lost in the jungle.

It is for this reason that the digital agency I work for, addmustard, has created the infographic below as a way of supplementing larger SEO guides and providing that essential snapshot. What are the headlines? What are the main areas to consider and what tools could help you, where?

Take a look to kick off your learning or to simply brush up on a skill that has become crucial for your career.

A Snapshot of SEO in 2015 and Beyond | SEJ

To quickly note, the tools mentioned above are simply addmustard’s choices in the areas detailed as they perform best for us as an agency, however with so many out there, it really is about trying each tool and finding which works best for you.

With that in mind, do you feel like you’re the king of the jungle yet? Or still have some way to go? Until Google decides on purifying the jungle with a new bushfire algorithm, this is a simple snapshot of the driving factors of SEO in 2015/16. If you want to dig a little deeper, a good place to start is always the SEO section of SEJ.


Image Credits:

Featured Image and Infographic: addmustard

Editor Note: we weren’t paid or perked in any way to post this infographic.

Richard Paul

Richard Paul

Outreach & Campaign Manager at addmustard
Richard Paul is an Outreach & Campaign Manager for addmustard, a digital marketing agency based in Brighton, UK. Previously, Richard has worked in house across... Read Full Bio
Richard Paul
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  • Dwayne

    Amazing graph. I agree totally that Google is moving more and more towards semantic search, where its algorithm is trying to move away for keywords to understanding the intent of the user. One other major change that I would add is the fact that we will see many more changes to personalized search where Google may alter your search results based on what you previously have searched for may to try to answer your question…

    • Matthew Boley

      I couldn’t agree more with your comment as well. I feel that Google has been trying to move away from what SEO’s feel is the traditional algorithm. I have noticed recently that Google has been updating changes much quicker than they did at the beginning of this year. According to Moz’s forecast area, it seems that it’s been steady, unlike last year where it seemed to move up and down much more. I feel that they have automated a lot more of their algorithm than they did. Some of it is great and other parts of their algorithm still needs major improvements. One of the worst issues is how Google allows several of the same urls to rank for a term.

  • Parvesh Sareen

    I agree to that Google is refining the search criteria to provide more accurate search results to the users. WIth the launch of Rankbrain, Google has once again proved that they care for every single query and determined to provide the most accurate result. I am sure there are more such algorithms to come in the nearest future and this google jungle will work more effectively no the user’s search intent and providing searcher’s the best results for their queries.

  • Vishal Saini

    I’ve heard “Content is King!” many times. But how can I make my posts popular if all of the blog posts out there are unique? Can anyone enlighten me?

  • Satrujit

    That’s a helpful illustration indeed . I never knew about the screaming frog or about the search metrics that is happening now a days . Some people say SEO is dead but they should see these metrics . Thanks a lot for this one .

  • Kanif

    If we want to do SEO for the website, then could you please guide me what all parameters should be considered while doing SEO.

    Thanks in advance.

  • Neo Ni

    Mobile algorithm roll out gave new stage to mobile friendly sites and “content is king” which is been always booming since launch of panda and hummingbird.

  • David Mullane

    Great Infographic! I love the the jungle theme, very fitting and enjoyable to browse through.

    I think this could be a very useful piece of supporting material when explaining SEO to potential clients, or even selling them on the benefits and need for a mobile responsive site. Many clients nowadays overlook mobile, to their detriment of course.

    Again, very well illustrated and thank you.


  • Kam

    Very informative and Eye catchy. Just came accross your article and plan to put some of the tips into action. Thank you for taking your time to share this.

  • lucky gautam

    Very Attractive and Excellent Infographic (Jungle theme). Easy and efficient way of explaining SEO to Beginners.

  • Julia McCoy

    Awesome infographic! Will be sharing.

  • Buro Mobilyalari

    Great text. Thank you. Google has once again proved that they care for every single query and determined to provide the most accurate result.

  • Jeff

    Well, SEO is a constantly changing matter. You can’t actually make a ‘study’ or an argument that will last for more than one or two years. It develops along with technology, society and internet trend itself.

  • Firoj Khan

    Nicely..blend Richard. Moreover, it end up in the same ways most of the SEO articles. Sorry, but I was expecting little more from this.

  • Nelson

    Nice infographics on SEO strategy in 2015…could have neen more in detail…