How Smartphones Have Transformed Retail

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How Smartphones Have Transformed Retail

Smartphones continue to increase their importance in our daily lives, as this infographic from ifbyphone clearly states. This infographic illustrates the importance of mobile e-commerce.

Here are some key insights from the infographic below:

  • 60% of the time Americans spend with online retail occurs on mobile devices
  • 88% of shoppers research online and purchase in store
  • 32% of shoppers have changed their mind about a purchase after researching via mobile in a store
  • Email marketing generated 26.7% of retail purchases made on phones in Q1 2014
  • 67% of online shoppers will call a business directly for any purchase greater than $100

Mobile Impact
Smart Phones Impact Every Marketing Channel
Smart Phones Mean Clicking and Calling
Optimize For Mobile

Kelsey Jones

Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of and Kelsey has been in digital marketing since ... [Read full bio]