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How Smartphones Have Transformed Retail

How Smartphones Have Transformed Retail

Smartphones continue to increase their importance in our daily lives, as this infographic from ifbyphone clearly states. This infographic illustrates the importance of mobile e-commerce.

Here are some key insights from the infographic below:

  • 60% of the time Americans spend with online retail occurs on mobile devices
  • 88% of shoppers research online and purchase in store
  • 32% of shoppers have changed their mind about a purchase after researching via mobile in a store
  • Email marketing generated 26.7% of retail purchases made on phones in Q1 2014
  • 67% of online shoppers will call a business directly for any purchase greater than $100

Mobile Impact
Smart Phones Impact Every Marketing Channel
Smart Phones Mean Clicking and Calling
Optimize For Mobile


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Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of and Kelsey has been in digital marketing since ... [Read full bio]

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