SEOmoz Spam Research Project to Provide Marketers Useful Information

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Rand Fishkin SEOmozRand Fishkin, the CEO of the popular SEO software company SEOmoz, recently announced a new project related to webspam research. The goal of the project is to better understand and devalue the amount of “link equity” that passes from pages that could be considered webspam. Fishkin explained the project on his Google+ page earlier this week:

“We’re working on a spam research project here at SEOmoz with the eventual goal of classifying, identifying and removing/limiting link juice passed from sites/pages we’re pretty sure Google would call webspam. A score (or scores) of some kind would (eventually, assuming the project goes well) be included in Mozscape/OSE showing the spamminess of inlinks/outlinks.”

Although he freely admitted that SEOmoz will not be able to develop better algorithms or spam detection than Google, he did indicate the research has already provided interesting results. While some people are already angry that he is planning on “exposing” spam, Fishkin is hopeful that the project will provide marketers with a better understanding of web marketing, search engine penalties, and link quality.

Fishkin indicated that the Penguin update was NOT the catalyst for the project and told WebProNews the following of Google’s recent update:

“In terms of Penguin – it’s done a nice job of waking up a lot of folks who never thought Google would take this type of aggressive, anti-manipulative action, but I think the execution’s actually somewhat less high quality than what Google usually rolls out (lots of search results that look very strange or clearly got worse, and plenty of sites that probably shouldn’t have been hit).”

SEOmoz data scientist Matthew Peters is expected to present the findings of the spam research project at the MozCon SEO conference in July. SEOmoz, which has 15,000 paying subscribers, also recently announced that they had raised $18 million in Series B funding from The Foundry Group and Ignition Partners.

Sources Include: Google+ & WebProNews
Image Credit: SEOmoz

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
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  • I don’t agree with the “you’re exposing spam” complaint. I doubt SEOmoz will be “exposing” anything Google doesn’t already know about. This will just be another tool to help us gauge what websites and backlinks Google might be devaluing and why.

    • David Angotti

      Hi Adam,
      Thanks for the comment and I totally agree – Google is not looking at SEOmoz metrics to determine rankings or penalties. I expect the new research and metrics (if applicable) to make it easier for people to understand what works/what doesn’t. This will potentially lead to a reallocation of resources from black/grey hat methods to white hat methods, which is good for everyone.

  • It should really just provide more accurate data from SEOMoz compared to how Google sees the web. It will make a difference to how you work, though. If you see they classify links from (for example) forum profile pages as 95% spam, you may eliminate this from your strategy, and focus on other aspects.

    The struggle for many B2B companies is that very few sites will link to them naturally – you have to get clever to get any kind of links or ranking at all.

  • It seems that the MajesticSEO team is working on a very similar project right now. I’m very curious if the new tool will properly qualify the quality of links.

  • Every metric what can help to understand and help us gauge what websites and backlinks Google might be devaluing and why is a good metric, if it is SEOMoz of Majestic i do not care, i think it is a good idea, because we do not have anything else to use at this moment. Cemper software is also doing similar, the more metrics the better 🙂

  • Majestic SEO have just released their new tool today by the way. It shows you how “trustworthy” most of the new links are to a new site. Currently it applies only to the “fresh index” rather than the “historical index”, but it’s interesting – have a look!

  • Ruth

    For most of us who are working in link building business such tool is critical important.