SEO SpyGlass: an Advanced Backlink Research Tool

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Ann Smarty
Ann Smarty
SEO SpyGlass: an Advanced Backlink Research Tool

Backlink research is one of the most important steps in many SEO-related processes: from SEO competitive research to possible penalty diagnostics. This week I am reviewing a great tool that may be very helpful when it comes to backlink research and organizing your link building efforts: SEO SpyGlass

I have already mentioned the tool when overviewing desktop link checking tools and it got a few very positive comments about the number of backlinks returned. The tool really seems to generate a more comprehensive report than any other similar ones I am aware of.

Backlink Data Collecting

To my view, that’s the most useful feature of the tool: I like the number of the backlinks returned and the way the data is presented.

To research backlinks of any given page, you will need to create a new project, provide the site URL and hit “Next”. After the list of backlinks is generated, you will need to choose search engines and additional parameters to generate for each back-linking page found. Thus, in the end, you get a huge table containing the exhaustive list of the page backlinks plus more useful data for each of them:

  • The linking page URL and title;
  • If the page still contains the backlink: Yes, No or No (nofollow): a great feature as there are plenty of pages you’ll find in Yahoo SiteExplorer that no longer contain the link; so the overall number of backlinking page may be misleading;
  • The backlink anchor text;
  • The linked-to page;
  • The linking page Google PR;
  • The number of external links on the linking page;
  • The estimated link value (“an approximate calculation of the value each backlink brings, based on the original PageRank formula.”);
  • Linking domain PR;
  • Domain PR;
  • Linking domain Dmoz and Yahoo directory presence
  • Linking domain Alexa rank;
  • Linking domain age.

Of course, you can sort by any of the columns to re-order the list of backlinks.

SEO-Spy Glass table

Backlink Data Analysis

The tool also offers to analyze the generated backlink data. Just select (on Windows: hold Shift and click the arrow key) the rows you want to analyze and click “Analyze” button and you will be presented with the following:

  • Keyword distribution (keyword density in the page title versus keyword density in the external anchor text);
  • Anchor text distribution;
  • Anchor URL distribution;
  • Linking page PR distribution;
  • Linking domain PR distribution; etc

SEO SpyGlass report

More features:

  • Export backlink data as a txt, HTML or XML file;
  • Change SEO report templates;
  • Scheduler to set regular checks and reports.

Also important: The new release of SEO SpyGlass is  capable of gathering up to 25,000 links per domain – looks like more than any other backlink checking tool I am aware of.


$99.75 (with free edition available after subscribing)

Our Verdict:

A solid desktop backlink research utility. Try it for free before deciding if it fits your needs.

Win Free SEO Spyglass Access

Search Engine Journal is giving away 4 free SEO Spyglass accounts!

If you want to enter the competition, you just need to do two things:
1. Follow SEJ on Twitter (@sejournal)
2. Tweet the message below:
Entering the free SEO Spyglass Contest : To participate, follow @sejournal and re-tweet

The deadline for the entries is midnight Thursday, October 15th. On Friday I will search on Twitter for everyone that tweeted the message above, and then we will do a random draw to pick the 4 winners.

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]