Top Definition

Meta Description

A tag that can be added to the “head section” of an HTML document. It acts as a description of a webpage’s content.

This content isn’t used in ranking algorithms but is often displayed as the “snippet” that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate.


Why is it important to make good meta descriptions?

Your meta descriptions are a means for users and search engines to know what your content is about so it’s important they are well-written.