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#SEJThinkTank Recap: Latest Mobile SEO Trends

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Meg Cabrera
Meg Cabrera SEJ STAFF
#SEJThinkTank Recap: Latest Mobile SEO Trends

On Wednesday, August 24th, SEJ Think Tank was joined by Anne Ahola Ward, CEO of CircleClick, for a webinar presentation about the latest SEO trends and developments as they relate specifically to the mobile screen.

Anne’s 20minute presentation was followed up by an informative Q&A session, led by Loren Baker, the Founder of Search Engine Journal.

Highlights from Anne’s presentation:

  • With more than half of 100 billion monthly searches occurring on mobile devices, there’s no reason not to venture into mobile.
  • 62% of organic searches display different results on desktop vs. smartphone.  This trend is only expected to increase.
  • Search is the most common starting point for mobile product-based searches.
  • What is visible on the page without action is what gets us to scroll. Be worth the trouble of scrolling.
  • The most viewed area of a webpage is just above the fold, at about 550 pixels, with just over 80% viewership.
  • Speed is king. Make sure that your page loads fast, and reap the rewards.
  • There is no dominant platform, always consider Nth possibilities.

Resources and Links

Watch the Full Presentation Below:

View Anne’s Slides:

Join Us for Our Next Webinar!

Join Purna Virji of Bing Ads for a live BOSS webinar on Wednesday, August 22 at 2:00 PM Eastern, as she answers the top questions that marketers and SEO always ask her.

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SEO in a Mobile World

Featured Image: Image by Paulo Bobita

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Meg Cabrera

Sales Operations Analyst at Search Engine Journal

Meg is part of SEJ's team based in Manila, Philippines. She is responsible for managing sales operations, order fulfillment, and ... [Read full bio]

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