#SEJThinkTank Recap: Latest Mobile SEO Trends

On Wednesday, August 24th, SEJ Think Tank was joined by Anne Ahola Ward, CEO of CircleClick, for a webinar presentation about the latest SEO trends and developments as they relate specifically to the mobile screen.

Anne’s 20–minute presentation was followed up by an informative Q&A session, led by Loren Baker, the Founder of Search Engine Journal.

Highlights from Anne’s presentation:

• With more than half of 100 billion monthly searches occurring on mobile devices, there’s no reason not to venture into mobile.
• 62% of organic searches display different results on desktop vs. smartphone.  This trend is only expected to increase.
• Search is the most common starting point for mobile product-based searches.
• What is visible on the page without action is what gets us to scroll. Be worth the trouble of scrolling.
• The most viewed area of a webpage is just above the fold, at about 550 pixels, with just over 80% viewership.
• Speed is king. Make sure that your page loads fast, and reap the rewards.
• There is no dominant platform, always consider Nth possibilities.

Resources and Links

• Facebook Instant Articles
• AMP project
• Mobile Marketing Statistics
• Augmented Reality Information Search Engine (ARISE)

Watch the Full Presentation Below:

View Anne’s Slides:

Join Us for Our Next Webinar!

Join our next webinar on Wednesday, February 20 at 2 PM Eastern as Michelle Robbins maps out a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs.

Featured Image: Image by Paulo Bobita

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