Here’s some search engine news you may have missed recently.
Digg Behavior Analyzed
If you didn’t catch it already, New Scientist has a look at the popularity behavior of articles at news sites, including social ones such as Digg. What they found isn’t all that surprising: that interest in an article decays in an exponentially decreasing manner. Specifically, story popularity decreases fast in about 69 minutes. They analyzed 1110 stories from January 2006, but say that this behavior is likely true for other news sites.
Making Your Content Search Engine Friendly
The ad network Chitika has been running a 30 days 30 expert bloggers article series this month, enlisting the advice from some top bloggers. On the search engine side, Daniel Scocco of Daily Blog Tips offers 7 ways to make your content search engine friendly. Here’s the gist:
- use searched keywords
- focus on few keywords
- use keywords on the title
- use keywords on the right places
- use the alt and title tags
- make keywords bold and italic
- use h2 and h3 headers
Aaron Wall offered Synergy between SEO and traditional marketing, and Neil Patel wrote Driving traffic using Del.icio.us.
Analytics: Engine Ready
Neil Patel has a nice breakdown of the features of a web analytics package called Engine Ready, which apparently rivals Google Analytics and beyond. Personally, I’m always interested in easy “trail analysis” (aka path analysis), which Engine Ready seems to have. I like Google Analytics, but find that the interface they inherited isn’t always the most intuitive, despite my very long experience in web analytics. Maybe it’s just me.