Retail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS

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A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a 152% ROI in 2013, on average. This is almost a 4-time increase from figures just a year ago. The report findings are based on 200 billion Facebook ads. The highest clickthrough rate platform is from ads served to users on a computer (versus a tablet or phone). 2013 CTR for Facebook ads served on “desktop” format have increased 375% when compared to 2012.

In addition to experiencing a higher CTR, nanigans also reported that retail advertisers experienced an average lower cost per click in 2013 when compared to 2012. In Quarter 3 of 2012, the average CPC was $0.62, compared to $0.45 in Quarter 3 of 2013.

facebook advertisers in retail average 152% ROI

The nanigans report also gave some interesting insight into the CTR and ROI when comparing Facebook advertising on Android and iOS (iPhone). Facebook ads shown on Facebook experience an explosive 162% ROI, but just a 1.25% CTR. Conversely, Android Facebook ads had a -10% ROI, but a 2.73% CTR.

android and iOS Facebook Ads ROI and CTR comparison


To put these comparison figures into percentages, as VentureBeat did, Facebook advertising ROI is 1,790% more on iOS than Android. The complete report can be downloaded via the Nanigans website.

While these statistics seem almost unbelievable, a sample size of 200 billion provides data that can’t be ignored.

Do you have social ad campaigns on Facebook? What have your results been?

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has... Read Full Bio
Kelsey Jones
Kelsey Jones
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  • kevin pike

    With other data supporting average income levels are higher with iOS users, it makes perfect sense to me that these people would convert at a higher rate because they have more disposable income. Also, Apple integrates their users into mobile purchases on their devices with iTunes and more apps that cost money to download. Once users have a trust and payment gateways setup on their phone it also becomes easier to buy.

    On the flip side, Andriod has more marketshare , but particularly for people who can’t afford an expensive iPhone.

    It will be interesting to see in a few years if the new $99.00 iPhone will pull down the ROI down.