Report: Search Engine Market Share, March 2012 Update

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The search engine market remained relatively stable in the month of March. Google solidified its position as market leader with a gain of 4.8% in share, propelling it to control over 75% of the overall market. Yahoo’s share fell by 5% in March, although it still remains the second most popular search engine. Ask and AOL made minor gains, although their future does not seem certain. Keep an eye out for upcoming players such as as we move into 2012.

Gabe Donnini
Gabe Donnini is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm the online ad service. After graduating with a B.A. in Business Administration from Ithaca College, Gabe has been pursuing his passion for technology by researching and analyzing new and emerging trends in the online world. His reports have been featured in a range of international media outlets including; CNN, PC World, MSNBC,The Wall Street Journal, International Business Times and Huffington Post, among others.Follow Gabe on twitter @gdonnini
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  • Thank you Gabe for apprising us of the latest search engine results. In lieu of Google’s SE dominance , isn’t our responsibility as online marketers and journalists to diversify with other search engines?

  • Thanks, Great analysis and providing the current status of Search Engine. As a SEO this news and analysis is very helpful for US. Thanks keep doing the great work.

  • Eli

    Where’s Baidu?