How to Link Bait with a Quiz

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How to Link Bait with a Quiz

It is funny, some types of entertainment content seem to never stop working. I have already mentioned previously, that lists still work no matter how awfully overused they are by now. Likewise, people seem to never grow tired of personality quizzes – and that’s another perfect way to bait for links. What I like about quizzes is that:

  • It is a great way to engage your visitors (most people will take the quiz, thus spend some time on your site and will be more willing to browse it further);
  • They are eagerly shared (people feel like sharing their personality with online friends they have never met in real life).


Let’s have a look at a few example to figure why it works:

  • To encourage the user to take it and to share it, make it personal (and flattering): star sign quiz star sign quiz is a perfect example

Linkbait with quizzes: personal

  • To ensure a better response, target some specific (social media) audience: This one seems to work fairly well for StumbleUpon as it is meant to define how much you are addicted to SU.
  • (Similar to above) To appeal to your audience, make it tightly relevant: It is quite natural that a site about TV shows, offers its visitors a challenge to name as many TV shows as they can in two-minute time.
  • To appeal to general public, make it funny and well-designed. I like this quiz because it has quite a unique and relevant (it promotes a site of wholesale clothes) idea and it looks really cool – I couldn’t help taking it too (though my result was not something I could be proud of)

Linkbait with quizzes: personal

Need some quiz inspiration?

Really, to come up with something unique and catchy is not easy. I suggest focusing on your site topic first combined with others’ ideas:

  • Search for ideas: use wildcard search to let Google find some cool ideas for you (tip hat to SEOmoz);
  • Test it: Quiz School has a large collection of user-generated personality quizzes. The best thing about the site is that it allows to create your own quiz, so you can test it before investing money into a professional version.
Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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