How to Link Bait with a Quiz

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It is funny, some types of entertainment content seem to never stop working. I have already mentioned previously, that lists still work no matter how awfully overused they are by now. Likewise, people seem to never grow tired of personality quizzes – and that’s another perfect way to bait for links. What I like about quizzes is that:

  • It is a great way to engage your visitors (most people will take the quiz, thus spend some time on your site and will be more willing to browse it further);
  • They are eagerly shared (people feel like sharing their personality with online friends they have never met in real life).

Let’s have a look at a few example to figure why it works:

  • To encourage the user to take it and to share it, make it personal (and flattering): star sign quiz star sign quiz is a perfect example

Linkbait with quizzes: personal

  • To ensure a better response, target some specific (social media) audience: This one seems to work fairly well for StumbleUpon as it is meant to define how much you are addicted to SU.
  • (Similar to above) To appeal to your audience, make it tightly relevant: It is quite natural that a site about TV shows, offers its visitors a challenge to name as many TV shows as they can in two-minute time.
  • To appeal to general public, make it funny and well-designed. I like this quiz because it has quite a unique and relevant (it promotes a site of wholesale clothes) idea and it looks really cool – I couldn’t help taking it too (though my result was not something I could be proud of)

Linkbait with quizzes: personal

Need some quiz inspiration?

Really, to come up with something unique and catchy is not easy. I suggest focusing on your site topic first combined with others’ ideas:

  • Search for ideas: use wildcard search to let Google find some cool ideas for you (tip hat to SEOmoz);
  • Test it: Quiz School has a large collection of user-generated personality quizzes. The best thing about the site is that it allows to create your own quiz, so you can test it before investing money into a professional version.
Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Seemyspots

    Great, clever idea! This concept adds interest to a site and encourages users to share with others.

    Isn’t this what the Internet is all about?

  • Josh Millrod

    You’ve really gotta knock it out of the park with quizzes. Too many webmasters put up uninspired “how much do you like my site” or “how can I improve my site” type quizzes. Overall, a great strategy, but you can’t just put them out there and hope, you really need to follow ALL the tips outlined above to be successful.

    Also, don’t think you can get away with “What part of SEO do you like least/most”!

  • Linda P. Morton


    Great information about quizzes, I had one on design preferences at the site linked. But when I changed my host I lost it and haven’t redone it.

    You’ve motivated me to get back to it.

  • Adam Snider

    Great idea, Ann! I’ve been trying to think of good link bait/viral marketing ideas that can be applied to an industry that is sometimes seen as quite boring. A quiz might be just the trick. Now I just have to figure out what questions and answers the quiz should include.

  • Robert Lönn

    This is the best post I have read in a long time. I like that you don’t settle for just pointing out that quizzes are useful. Very good work. Thank you!

  • James

    Can you recommend some good quiz software (for when you are ready to move beyond the free one you mentioned above?)

  • Sarena

    Hi James,

    Do you want some desktop quiz tool to create such quizzes? You could try this QuizCreator:

  • James

    Thanks for the tip, Sarena.

  • Boston SEO

    To see good results from posting quizzes on your site you really need to pick the proper topic. I agree with the posting, people never seem to get tired of personality quizzes. I have seen recently, social media sites such as Facebook, have hundreds of quizzes, even relating to which superhero are you. From what I can tell, people love to just give it a try and share the results with the community.

  • Keith

    What is the best tool for building a quiz??

    • Ann Smarty

      Try this one: