It is funny, some types of entertainment content seem to never stop working. I have already mentioned previously, that lists still work no matter how awfully overused they are by now. Likewise, people seem to never grow tired of personality quizzes – and that’s another perfect way to bait for links. What I like about quizzes is that:
- It is a great way to engage your visitors (most people will take the quiz, thus spend some time on your site and will be more willing to browse it further);
- They are eagerly shared (people feel like sharing their personality with online friends they have never met in real life).
Let’s have a look at a few example to figure why it works:
- To encourage the user to take it and to share it, make it personal (and flattering): star sign quiz star sign quiz is a perfect example
- To ensure a better response, target some specific (social media) audience: This one seems to work fairly well for StumbleUpon as it is meant to define how much you are addicted to SU.
- (Similar to above) To appeal to your audience, make it tightly relevant: It is quite natural that a site about TV shows, offers its visitors a challenge to name as many TV shows as they can in two-minute time.
- To appeal to general public, make it funny and well-designed. I like this quiz because it has quite a unique and relevant (it promotes a site of wholesale clothes) idea and it looks really cool – I couldn’t help taking it too (though my result was not something I could be proud of)
Need some quiz inspiration?
Really, to come up with something unique and catchy is not easy. I suggest focusing on your site topic first combined with others’ ideas:
- Search for ideas: use wildcard search to let Google find some cool ideas for you (tip hat to SEOmoz);
- Test it: Quiz School has a large collection of user-generated personality quizzes. The best thing about the site is that it allows to create your own quiz, so you can test it before investing money into a professional version.