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How to Link Bait with a Quiz

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Ann Smarty
Ann Smarty VIP CONTRIBUTOR
How to Link Bait with a Quiz

It is funny, some types of entertainment content seem to never stop working. I have already mentioned previously, that lists still work no matter how awfully overused they are by now. Likewise, people seem to never grow tired of personality quizzes – and that’s another perfect way to bait for links. What I like about quizzes is that:

  • It is a great way to engage your visitors (most people will take the quiz, thus spend some time on your site and will be more willing to browse it further);
  • They are eagerly shared (people feel like sharing their personality with online friends they have never met in real life).


Let’s have a look at a few example to figure why it works:

  • To encourage the user to take it and to share it, make it personal (and flattering): star sign quiz star sign quiz is a perfect example

Linkbait with quizzes: personal

  • To ensure a better response, target some specific (social media) audience: This one seems to work fairly well for StumbleUpon as it is meant to define how much you are addicted to SU.
  • (Similar to above) To appeal to your audience, make it tightly relevant: It is quite natural that a site about TV shows, offers its visitors a challenge to name as many TV shows as they can in two-minute time.
  • To appeal to general public, make it funny and well-designed. I like this quiz because it has quite a unique and relevant (it promotes a site of wholesale clothes) idea and it looks really cool – I couldn’t help taking it too (though my result was not something I could be proud of)

Linkbait with quizzes: personal

Need some quiz inspiration?

Really, to come up with something unique and catchy is not easy. I suggest focusing on your site topic first combined with others’ ideas:

  • Search for ideas: use wildcard search to let Google find some cool ideas for you (tip hat to SEOmoz);
  • Test it: Quiz School has a large collection of user-generated personality quizzes. The best thing about the site is that it allows to create your own quiz, so you can test it before investing money into a professional version.
Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

It is funny, some types of entertainment content seem to never stop working. I have already mentioned previously, that lists ... [Read full bio]