Promoting a Start-up: Link Building from Scratch

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We see social media start-ups pop up daily, and naturally we often have to deal with promoting them. Link building from scratch can be both challenging and exciting but it’s good to know where to start.

Consider adding a resource to start-up blogs – it’s a good way to promote a buzz, especially if your start-up has some innovative features to offer. Most of these blogs are followed by other bloggers seeking new post topic ideas who will grab it and promote further. Here are a few from huge to small start-up blogs accepting submissions:

  • Killer Startups grew really fast into the huge resource with thousands of subscribers (largely due to high rate of daily updates);
  • Mashable has launched a Startup Review series covering a new startup daily – it is tough to get into but is well worth it.
  • StartUp is an awesome resource containing blogs, jobs, community (and even a printed magazine) and also accepting submissions;
  • DoFollowNet: review new free tools for free
  • Amazing Startups is a fairly new start-up blog;
  • StartupMeme is another solid frequently updated start-up blog;
  • TechPluto covers tech startups and start-up news;
  • GreatStartups seems to be updated less frequently but can be tried out nonetheless;
  • StartupBooster is also new and rarely updated but who knows what it could grow into.

Feature the site in Web 2.0 start-up directories:

Try participating in Web 2.0. start-up contests (e.g. StartUp 2.0 and SEOmoz’s Web 2.0 Awards).

Do your homework: learn how other successful startups were once launched:

A few more on-the-spot tips:

  • consider pitching local blogs and online magazines letting them know about their native startup launch;
  • create a pre-launch buzz: relevant contests or give-aways;
  • don’t forget about the basics: submit a good timely press release letting the world know about your startup launch.
Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • SEO Mumbai

    Thanks Ann for this list I would like to add 2 more websites for Indian start-ups to this list

  • Gab Goldenberg

    Interesting material for people launching new businesses. How long did it take to come up with these?

  • Ted Murphy

    Wow, I didn’t even realize there were resources like this out there — people looking to profile new startups. I will throw my hat in the ring immediately. Thanks!

  • Ann Smarty

    @Gab, not too long… These are just basics, I guess. I will keep digging 🙂

  • Patrick MacFie

    Hi Ann, thanks for including us on your list flick me an email and I’ll give you some Magazines to giveaway:-) Pat from Start-UP

  • Purple Widget

    And of course the best way to get links for a new or existing website would simply be….have great content, correct?

  • TIM

    Ann, Thank you Thank you Thank you this is just the information I have been looking for. Especiallly like the tip “homework”. They are great links and will provide me with much needed knowledge.

  • aiushtha

    end-users generally read only a few sentences of the page and it wont give a damn on the rest. so we always try to maximize contents on the first few pharagraps and imposed relevance on a particular keyword.

  • don

    Killerstartups was a great resources for me. For about a week I had 20 – 40 referals per-day from them. Good attention for my simple cms

  • Nathan Ketsdever

    You might also check out Make Use Of,, Lifehacker, and Crunchbase. Great post.

  • Alex

    Startups could also look into tapping amazing tech startup communities like Launching Next. That’s just one example, but these communities have thousands of users interested in hearing about promising startups. Just one tip: Never pay for any service that charges a fee for inclusions/submissions. Save your money for more efficient marketing campaigns.

  • Disick

    Thanks Ann Smarty.
    That was a short and informative article. I am sure there must be many others. Everyday, we are finding one or new website for link building.