1. SEJ
  2.  ⋅ 
  3. Social Media

HOW TO Promote Your Book : Case Study (Using Guy Kawasaki’s “Enchantment”)

There’s a good tendency of powerful social media users to write and promote books. Whether you are going to become a published author or not is up to you – but watching those A-listers promote their books can become a powerful lesson for all of us to learn by.

Today’s case study concerns the best of us: Guy Kawasaki, the co-founder of and the the author of ten books including the newly-published Enchantment. Let’s track some of the best marketing tactics Guy is actively using to promote his new book:

1. Incorporate Embedded Content

As we already know, the great content spreads better when it is given wings. Therefore re-packaging your content in multiple formats and giving people easy and varied ways to embed it to their pages is the most effective content marketing method.

Guy has a separate page giving you options to share the information about his book as a video or a pretty presentation.

2. Make the Most of Facebook

As it has been noticed many times, Facebook is getting more and more business-friendly. Smart marketers make the most of what Facebook has to offer:

For Enchantment there is:

Promote Book

3. Take Advantage of Popular Graphics

Users love well-designed infographics and sweet freebies: something they can easily download, share and take with them. This is the first time I have seen such a smart use of infographics for promoting a book:

  • Download and use the Enchantment Wallpaper
  • Use Enchantment Infographic to better understand and / or explain what the book is about.

Promote book

Disclaimer: Guy Kawasaki did contact me asking my opinion about the book but other than that neither me or SEJ is in no way affiliated with the book and its promotion.

Category Social Media
Ann Smarty Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as ...

HOW TO Promote Your Book : Case Study (Using Guy Kawasaki’s “Enchantment”)

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.