AI, automation, and evolving regulations are reshaping paid search and paid social. What will define PPC success in 2026?
PPC Trends is back for its eighth edition, bringing together top industry experts to share field-tested insights on how to stay visible, maintain control, and drive performance in increasingly AI-first ad ecosystems.
With strategies from 6 leading PPC professionals, this year’s edition will help you tackle the challenges of automation, privacy, and generative AI, and give you the tools to stay competitive in 2026.
You’ll get insights into:
- Practical uses (and limitations) of AI tools in paid media campaign management.
- Maintaining control as platforms shift into black-box, AI-first campaign types.
- Durable measurement approaches amid privacy shifts and third-party cookie deprecation.
- Generative AI’s impact on ad creative and testing.
In this guide, industry experts explore the real-world challenges and opportunities shaping paid search and paid social, and provide actionable strategies that you can implement immediately.
Our contributors include:
- Brooke Osmundson, Director of Growth Marketing, Smith Micro Software, Inc.
- Jyll Saskin Gales, Google Ads Coach, Inside Google Ads
- Gil Gildner, Agency Co-Founder, Discosloth
- Navah Hopkins, Product Liaison, Microsoft
- Jonathan Kagan. Director of Search & Media Strategy, Amsive
- Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce
Don’t wait until your competitors pull ahead. Download your copy of PPC Trends 2026 today!
