In this ebook, understand how and why the following PPC trends matter in 2020:
- Less Control: Automation, AI & Machine Learning
- Blurred Lines: PPC & the Bigger Marketing Picture
- More & Better Audience Targeting
- Privacy, Tracking, First-Party Data & You
- PPC Strategy Becomes More Valuable
- Going Beyond Google & Facebook: Alternative Platforms to Watch
- A Focus on Brand Affinity, Awareness & Safety
- More SERP Competition + Search Stagnation = Rising CPCs
- CRO Is a Must Do
- The Year of the Technical PPC Marketer!
You’ll get more uncensored and unfiltered insights and tips straight from these PPC experts on how to succeed at PPC in 2020:
- Jeff Allen
- Amy Bishop
- Anna Blanken
- Duane Brown
- Ilya Cherepakhin
- Jon Clark
- Akvile DeFazio
- Arianne Donoghue
- Nicole Farley
- Jeff Ferguson
- Greg Finn
- Justin Freid
- Brad Geddes
- Julie Friedman Bacchini
- Daniel Gilbert
- Andrew Goodman
- Amy Hebdon
- Mark Irvine
- Pauline Jakober
- Tim Jensen
- Jonathan Kagan
- Nikki Kuhlman
- John Lee
- Ed Leake
- Aaron Levy
- Andrew Lolk
- Melissa Mackey
- Wesley MacLaggan
- Elizabeth Marsten
- Michelle Morgan
- Samantha Noble
- Christi Olson
- Brooke Osmundson
- Lisa Raehsler
- Frederick Vallaeys
- Purna Virji
- Liam Wade
- AJ Wilcox
- Kirk Williams
Plus, from our sponsors: Adzooma, Group Twenty Seven, and WordStream.