The Biggest PPC Trends of 2020, According to 39 Experts

What will be the most important PPC trends in 2020?

That’s the exact question we asked 39 of the top PPC marketing experts.

From smart, fully automated AI-based campaigns and audience-based targeting to lack of SERP space to monetize, discover what trends PPC experts are predicting to lead the pack next year.

Welcome to what’s next.

Download our ebook, “The Biggest PPC Trends of 2020, According to 39 Experts” to see what the pros predict for paid search, social ads, and more in 2020 – and beyond.

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In this ebook, understand how and why the following PPC trends matter in 2020:

  • Less Control: Automation, AI & Machine Learning
  • Blurred Lines: PPC & the Bigger Marketing Picture
  • More & Better Audience Targeting
  • Privacy, Tracking, First-Party Data & You
  • PPC Strategy Becomes More Valuable
  • Going Beyond Google & Facebook: Alternative Platforms to Watch
  • A Focus on Brand Affinity, Awareness & Safety
  • More SERP Competition + Search Stagnation = Rising CPCs
  • CRO Is a Must Do
  • The Year of the Technical PPC Marketer!

You’ll get more uncensored and unfiltered insights and tips straight from these PPC experts on how to succeed at PPC in 2020:

  • Jeff Allen
  • Amy Bishop
  • Anna Blanken
  • Duane Brown
  • Ilya Cherepakhin
  • Jon Clark
  • Akvile DeFazio
  • Arianne Donoghue
  • Nicole Farley
  • Jeff Ferguson
  • Greg Finn
  • Justin Freid
  • Brad Geddes
  • Julie Friedman Bacchini
  • Daniel Gilbert
  • Andrew Goodman
  • Amy Hebdon
  • Mark Irvine
  • Pauline Jakober
  • Tim Jensen
  • Jonathan Kagan
  • Nikki Kuhlman
  • John Lee
  • Ed Leake
  • Aaron Levy
  • Andrew Lolk
  • Melissa Mackey
  • Wesley MacLaggan
  • Elizabeth Marsten
  • Michelle Morgan
  • Samantha Noble
  • Christi Olson
  • Brooke Osmundson
  • Lisa Raehsler
  • Frederick Vallaeys
  • Purna Virji
  • Liam Wade
  • AJ Wilcox
  • Kirk Williams

Plus, from our sponsors: Adzooma, Group Twenty Seven, and WordStream.