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Pope Benedict XVI Joins Twitter as @Pontifex; First Tweet a Blessing

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Pope Benedict XVI Joins Twitter as @Pontifex; First Tweet a Blessing

It may not be doomsday, but 12/12/12 is an important date in social networking history. The Pope joined Twitter and reportedly, he had trouble sending out his first tweet. He was assisted by Archbishop Claudio Maria Celli of the Vatican’s communications department.

Screengrab of Benedict XVI's Twitter account.These are Pope Benedict XVI’s first 3 tweets, all posted today.

The Pope still writes his speeches by hand, so technology may be challenging, especially if you consider that he used a tablet for the purpose. But with help from Celli, the first tweet in papal history went live – a blessing for his followers:

At the time of this report, there were already over 750,000 papal followers to speak of. In the real world, the leader of the Roman Catholic Church already has 1.2 billion followers. Can he manage a similar record on the social network? And does anyone expect the Pope himself to manage all 8 Twitter (Spanish, English, Italian, Portuguese, German, Polish, Arabic and French) accounts created today? Reuters’ Philip Pullella reported that there will be other languages added in the near future, and that the Pope won’t be following anyone else on Twitter (but, of course, other official, language-specific, @Pontifex accounts).

How do you feel about a papal presence on Twitter? Was it necessary? Does it make sense? Will he manage the accounts in person, or will he need help, again, from the communication department of the Vatican?


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Mihaela Lica Butler

Mihaela Lica Butler is senior partner at Pamil Visions PR and editor at Everything PR. She is a widely cited ... [Read full bio]

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