1. SEJ
  2.  ⋅ 
  3. Careers

Perfect Audience’s Brad Flora Gives Tips On Facebook News Feed Ads At #SESSF

Perfect Audience’s Brad Flora Gives Tips On Facebook News Feed Ads At #SESSF

Screen Shot 2013-09-24 at 2.56.32 PM

In an interview conducted at SES 2013 in San Francisco, Brad Flora from Perfect Audience talks about how businesses can retarget their marketing with Facebook News Feed ads.

SEJ’s Murray Newlands began the interview by asking Brad what goes into making a great Facebook News Feed ad. Hear his response in the view below:

Here are some key highlights from the video:

  • Ever since Facebook started allowing marketers to run page post ads within the News Feed people have started seeing click-through rates as high as 5%.
  • News Feed ads consist of a status update, a 200×200 pixel image, and a link with a headline and description.
  • Brad recommends that status updates for ads be conversational, playful, and interactive. Ideally you want to encourage people to click on the link as well as post a comment in response.
  • Brad mentions that the companies doing it well generate earned media through getting people to share the ads on their timeline. The more shareable the ad the greater the ROI.

If you have any questions after watching the video, for either myself or Brad, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.

Category Careers

John Rampton

Founder at

John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people ...

Subscribe to SEJ

Get your daily recap of the latest search news, advice, and trends.